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Beatrice And Benedick Essays and Research Papers. ?The relationship Benedick and Beatrice have is unusual throughout the play, particularly as deception plays a major role in . Poems! bringing the pair together. Firstly they are deceiving themselves into what believing they feel nothing for each other, and wage a merry war trading witty insults, then both are tricked into believing the other is enamoured of poems, them. The result of this is the positive resolution of their relationship: an emotional declaration of Essay Too Religions, Not Enough Truth, true love, and finally a sincere and very open relationship. Brian Wilson , Deception , Emotion 1961 Words | 3 Pages. Poems! Shakespeare's presentation of the gulling of Beatrice and Benedick in & Corolla Study Essay Much Ado About Nothing. the friends of Beatrice and Benedick deceive them into believing that the love of the other is whole-heartedly directed towards . them, is very appealing, and on of the reasons for this is the dramatic effects. Shakespeare delves into the deeper and comparing poems, more continuous themes of the play in this scene, both through the language and the visual actions, and movie cast, one of the themes explored is the emerging of true emotions from behind a mask.

When Don Pedro, Leonato and Claudio enter, Benedick mocks the Prince. Audience , Comedy , Irony 1200 Words | 4 Pages. Perfect, Benedick has other feelings regarding love. He erroneously views the power of comparing, friendship as being the phaedo top priority over comparing any other . And Isolde Movie! relationship in his life. Benedick transforms from a self-conceited, immature bachelor into the passionate, devoted lover of Beatrice . Because of societys view of marriage, this is an overall positive experience for Benedick . In order to see the poems magnificent metamorphosis that occurs within Benedick , we need to look at how other people, especially Beatrice , perceive. Friendship , Interpersonal relationship , Love 1163 Words | 3 Pages. Dobson English 6th 7 October 2013 Beatrice in Much Ado about Nothing Beatrice is one of the main female characters in . William Shakespeares Much Ado about Nothing. Although Beatrice is a character that some people can identify with, she can be interpreted in different ways as well. Literary criticisms have shown that Beatrice is a woman of many different characteristics.

Now what exactly are these characteristics that make Beatrice such a woman of interest? Authors who have written literary. Beatrice International Models , Criticism , Literary criticism 913 Words | 3 Pages. Comparison Between Benedick and Beatrice. disloyalty, trickery, eavesdropping, and hearsay. The main examples of Study Essay, deception we see are from the characters of Beatrice and . Benedick .. We as the audience are exposed to their merry war; ad they exchange witty and sarcastic banter, providing the humor throughout Shakespeares comedy and comparing, very interesting comparisons to be commented onIn act 1, we are introduced to Beatrice who Beatrice tends to phaedo, take charge of every conversation, not reluctant to state her own views on a subject regardless of whom. Comparing Poems! Irony , Love , William Shakespeare 828 Words | 2 Pages. The Ideal Couple: Character Analysis of Beatrice and Benedick from v madison, Shakespeare's Much Ado About Nothing. ? Beatrice and comparing, Benedick represent the and isolde cast Ideal couple In the play Much Ado about Nothing written by William Shakespeare in 1599 . shows the comparing concept of love and tristan cast, its different sides (tragedy, hope. ). Poems! The two main couples that are formed throughout the play are Hero and Claudio and Beatrice and Benedick , each couple is unique as the four characters are very different and have very different personalities from one another. Beatrice and Benedick represent the ideal couple because they both take their time. Love , Marriage , Much Ado About Nothing 1031 Words | 2 Pages. The development of Beatrice and Benedicks relationship.

Benedick and Beatrices relationship is very lively throughout the play. At the beginning of the play they mock each other constantly in a . jokey banterous fashion. Both of them are very independent and dont believe in love. Their friends trick them into falling in love with each other and succeed, so that by the end of the Study Essay play Beatrice and Benedick have a strong relationship and marry. At the beginning of the play (1, 1) Beatrice and Benedick constantly mock each other trying to outwit each. Domestication , Emotion , English-language films 580 Words | 2 Pages. An analysis of poems, how the relationship between Benedick and Beatrice moves from merry war to what, honourable marriage.

Is this a marriage that will last, do you think? - Much Ado about nothing. Poems! With close reference to the chracters' use of language, analyse how the relationship between Benedick and Beatrice moves from . merry war to honourable marriage. Is this a marriage that will last, do you think? In Much Ado About Nothing we see Signor Mountanto and Lady Disdain move from a skirmish of wit to a state of honourable marriage: a complete and ironic reversal and complete irony of Benedick's and results, Beatrice's previous is achieved by the end of the play. At the beginning of the play. Cher , Convention , Irony 2506 Words | 7 Pages. Comparing Poems! Discuss the Differences Between Beatrice and Hero in the Early Scenes of the Play. the of marbury differences between Beatrice and Hero in comparing the early scenes of the play Shakespeare's play ?Much Ado about Nothing' has two main female . characters, Beatrice and Hero, who are cousins. Both appear to sparknotes phaedo, be completely different in the beginning of the play but, as things progress and their characters develop, there are also some very obvious similarities between them. Hero and Beatrice have a very close relationship; they are best friends. Leonato is Hero's father but Beatrice has no parents, which. Poems! Audience , Beatrice International Models , Character 1226 Words | 4 Pages.

Consider the presentation of tristan cast, Beatrice and Benedicks relationship early in the play, in particular, how does Shakespeare make Act two Scene 3 entertaining for comparing poems the audience?] presentation of Beatrice and Benedicks relationship early in phaedo the play, in particular, how does Shakespeare make Act two Scene 3 entertaining . for the audience?] Much Ado About Nothing was written by William Shakespeare in the late 1500s, and comparing, is set in Messina, Sicily. The play is a comedy, about & Corolla love and comparing, deception, and in it we see a battle of the sexes and themes such as, love, hate, jealousy and results v madison, friendship. The play centres around two relationships, one between sharp-witted Beatrice and poems, light-hearted. Audience , Audience theory , Love 1859 Words | 5 Pages. Compare and Contrast: Claudio and Benedick. Claudio and Benedick Shakespeares comedy, Much Ado About Nothing, is a play that follows a small group of friends from sparknotes phaedo, a high-class society . in Massina. Two of this group are friends are Claudio and Benedick . Comparing! In the beginning of the play they are seemingly similar, in about Too Religions, Not Enough Truth that they both are of an upper-class upbringing and do their best to maintain their social reputation.

The characters are made as to poems, enhance their differences by the end of the play; they are foils to one another. Both Benedick and Claudio. Burt Bacharach , Friendship , Interpersonal relationship 1372 Words | 4 Pages. Much Ado About Nothing- Beatrice and Benedick. English Essay- 500 to 550 words Characters of Beatrice and Benedick The relationship between Beatrice and . Benedick develops throughout the Essay Too Not Enough Truth early stages of comparing poems, Much Ado about Nothing by William Shakespeare. Past encounters between the two characters ignites a skirmish of wit between the two where they attempt to get inside each others head. The wittiness used by Beatrice and Benedick also suggests that there is a deeper meaning behind what they say and that they are deceived by their own foolishness. Exchange , Feeling , Love 525 Words | 2 Pages. Much Ado About Nothing - Benedick and Beatrice.

H/W 27/09/14 HOW ARE BEATRICE AND BENEDICK PRESENTED TO THE AUDIENCE IN 'MUCH ADO ABOUT NOTHING' Benedick and . Essay Many! Beatrice have close connections in the play, Benedick is portrayed to be a staunch bachelor, whereas Beatrice a combative character, also ironically, due to this being set in comparing the Renaissance era, outspoken. Benedick is seen as very misogynistic. Advantages And Disadvantages Of The North And South During War! Benedick is comparing poems portrayed as a misogynistic character to the audience; this is presented on multiple occasions. Benedick inquires if Claudio would. Affection , Audience , Florence 504 Words | 2 Pages. how does Shakespeare introduce Beatrice and Benedick. ?How does Shakespeare introduce Benedick and Beatrice ? Throughout the play Much Ado about Nothing the sparknotes phaedo relationship . between Benedick and comparing poems, Beatrice is rather unusual. They begin by deceiving themselves, making them think that they have no feelings for each other, the wage a merry war against each other, throwing witty remarks and insults at each other.

When Benedick is first mentioned in the play, Act 1 scene 1, Beatrice seems to automatically begin using witty insults, being an attack. Insult , Love 512 Words | 2 Pages. Explore the Ways in Essay Too Which Shakespeare Develops the poems Relationship Between Benedick and Beatrice. Explore the ways in which Shakespeare develops the relationship between Benedick and Beatrice Throughout the phaedo entire play of poems, . 'Much Ado About Nothing', Beatrice and Benedick are the main characters of the play, although the main story line focuses on the characters of Hero and Claudio. This is Calyx Essay because Beatrice and poems, Benedick are both interesting and attention grabbing characters, they act like they are completely different from one another but in fact they both share similarities. They also seem to. Much Ado About Nothing , The Play 570 Words | 2 Pages. Much Ado About Nothing Beatrice and what were, Hero. Comparing! itself! The juvenile games of phaedo, Claudio and his fellow Adams concern me, for poems I worry how they all will choose to mould you against their backdrop of ever . changing priorities. Please keep this is mind, I write this out of love.

Yours, Beatrice . Dear Beatrice , I know you mean well but your letter is coloured with undertones of sparknotes phaedo, self regard and you profess an expertise on the subjects of comparing, love and marriage that I must call into question seeing as you yourself have never experienced such things. Comedy , Love , The Play 1006 Words | 3 Pages. How does Shakespeare present the character of Beatrice? ?How does Shakespeare present the character of Beatrice ? Much Ado about Nothing is another of Shakespeares romantic comedies. Results Of Marbury V Madison! It primarily . focuses on the unromantic spiteful relationship between the two main characters, Beatrice and Benedick . Comparing Poems! Beatrice , the niece of Leonato is a quick-witted, independent woman, who proclaims hers disdain of love and about Too Many Religions,, marriage. Despite her hate for love, from the events of the play she soon exposes a very vulnerable side of her and is a gentle and sweet person. Emotion , Hate , Hatred 492 Words | 2 Pages. Poems! Compare and what the suffragettes, contrast the relationship between Hero and comparing poems, Claudio, and Benedick and & Corolla Case Study, Beatrice in Much Ado About Nothing. often the basis for comparing poems what transpires throughout the play and results v madison, can most easily be seen through the relationships between Hero and Claudio, and . Comparing Poems! Benedick and Beatrice . During the play the sparknotes reader learns a lot about these couples as well as how they possess some of the same relationship traits whilst still seeing the obvious disparities between them. Poems! Benedick and Beatrice represent a love/hate relationship.

They share many things in common and Not Enough Truth, both are cynical of love and marriage. They are witty intellectual. Comparing! Academy Award for Best Actress , English-language films , Interpersonal relationship 453 Words | 2 Pages. Beatrice Moses Hinkle (1874-1953) was born in San Francisco. She was privately educated, and enjoyed the of marbury arts and poems, literature. . Beatrice was an extraordinary thinker. She had the phaedo strong encouragement of her parents who were committed to educational methods and thrive for success, but little else is known about her family relations. In 1892, Beatrice married Walter S. Hinkle, a lawyer and assistant district attorney, and that same year entered the comparing poems Cooper Medical School, which later was taken over by.

Carl Jung , Dream , Psychoanalysis 1641 Words | 5 Pages. Much Ado About Nothing: Pride and Prejudice. About Nothing, William Shakespeare depicts both Benedick and sparknotes, Beatrice as characters with one major flaw: both are full of pride. Poems! . With the use of the masquerade scene, as well as the tristan and isolde orchard scenes, Shakespeare allows the poems characters to realize their awry characteristic. By realizing their erroneous pride, Benedick and Beatrice are able to correct this and not only become better citizens, but fall in love. From the very first scene in the play, Beatrice is shown as a character who is very prideful.

Can't Help Falling in Love , ILOVEYOU , Love 1431 Words | 4 Pages. celebration, but there must be a dramatic threat along the way. The character Beatrice brings verbal and humorous wit, whereas when . Benedick arrives it changes the verbal dexterity into and disadvantages of the north and south during war physical wit. In the comparing opening scene of the play, the audience gets their first impression of Beatrice . At first, in the scene, we see that it is Leonato and the messenger both clearly having a conversation that seemed private. However, Beatrice then gets included to the conversation by interrupting them. The fact that. Audience , Bullying , Can't Help Falling in Love 1794 Words | 4 Pages. The Character of Bendick in Much Ado About Nothing. character ? Benedick ' changes dramatically throughout Shakespeare's Much Ado about tristan cast Nothing.

It is the character ? Beatrice ' who . invokes these changes into comparing poems Benedick . At the beginning of the sparknotes play Benedick appears to be an aristocratic soldier who is witty and intelligent. It is clear Benedick has a reputation as a noble soldier and brave man merely from the messenger's comments: He hath done good service, lady, in these wars. Poems! Benedick has a continuing merry war of wits with Beatrice , who sees him. Audience , Audience theory , Interpersonal relationship 1749 Words | 5 Pages. Shakespeare's 'Much Ado About Nothing' Shakespeare in his comedy Much Ado About Nothing and through the characters Beatrice , Benedick , Claudio and Hero. Deception is sparknotes phaedo . brought through by the friends of Benedick and Beatrice . Mistaken identity is evident as Margret she was supposedly Hero. Appearance and reality was conveyed through Hero, Benedick and Beatrice . The theme of love was clearly put across due to the relationship of Hero and Claudio and Beatrice and Benedick . Comparing! We are able to watch the themes of deception, mistaken identity, appearance. Audience , Emotion , Interpersonal relationship 1256 Words | 3 Pages.

An Exploration of the Use Shakespeare Makes of Misunderstanding and Deception in the Play Much Ado About Nothing. mislead or provide untruthful information. Benedick is the character in the play that most fits the Elizabethan stereotype of the scared . bachelor fearful of cuckoldry. That a woman conceived me, I thank her Benedick acknowledges women for the good part they have played in his life. I will do myself to trust none, although he still has a deep distrust for women. And so he declares, I Will live a bachelor. The gullings of Benedick and Beatrice highlight many anxieties that were truly felt. Audience , Deception , Elizabethan era 1477 Words | 4 Pages.

English Essay- Much Ado About Nothing. In this play, Shakespeare pairs of Hero with Claudio and phaedo, Beatrice with Benedick . Using quotes from the play, discuss why . Beatrice would never marry Claudio and why Benedick would not find Hero to be as suitable as a wife for him as Beatrice . In this essay, I am going to look at the characters of Benedick , Beatrice , Claudio and Hero and go into detail on what they are like and how they view love. I will also look at why Beatrice and Benedick have a relationship and poems, why Claudio and Hero also have a. Elizabethan era , Husband , Interpersonal relationship 2285 Words | 6 Pages. About Nothing, Benedick appears to be a princes jester, as if the most important aspect of his character is his wit. However, as the play . progresses it becomes clear that Benedick is a different man when he finally allows himself to love. Benedick transforms into the most truly honourable man of the group and able to take charge in results v madison the midst of crisis. Comparing Poems! One of the most powerful themes of the play is that of the power of love to transform people. Benedicks relationship with Beatrice especially. Character , Interpersonal relationship , Love 1096 Words | 3 Pages. In the tristan and isolde cast Play Much Ado About Nothing, How Does Shakespeare Present the poems Relationships Between Men and Women? the sub plot is and isolde movie Beatrice and Benedicks merry war of the sexes.

The conflict in the play is that Don John creates an appearance that Hero has . been unfaithful to Claudio. The main theme of the play is comparing poems love and comedy. Love is a theme in this play because two couples falling in love. Comedy is also a theme in this play because of Beatrice and Benedicks verbal exchanges moreover the the suffragettes comedy act with Dogberry and Verges and comparing poems, how the other protagonists try to trick Benedick and Beatrice and convincing that. English-language films , Interpersonal relationship , Irony 1370 Words | 3 Pages. Much Ado About Nothing Assessment. Results Of Marbury V Madison! two inseparable lovers,Claudio and Hero,and the two spiteful enemies that truly desire each other deep down; Beatrice and . Benedick . Deception is used by Shakespeare to poems, demostrate a merry war between Beatrice and Benedick.An oxymoron ,merry war is used to describe the witty banter and nasty comments between Beatrice and Benedick.The oxymoron allows us to see that Beatrice and Benedick have a hateful approach towards each other however,their banter distracts them from truly hating each other. Audience , Elizabethan era , Love 1281 Words | 3 Pages. developed and phaedo, amazingly expressed. One character in the play is Benedick and poems, he is expressed in results of marbury an interesting way. Benedick . is a character that not only deceives other characters in the play, but most of all he deceives himself.

Benedick #8217;s deceiving ways derive him to be a hypocritical character; this phenomenon makes his role compellingly intriguing in the play #8220;Much Ado About Nothing#8221;. Benedick has a unique view toward love, he wants no part in giving or receiving. Deception , Lie , Love 925 Words | 3 Pages. Always Prevails Much Ado About Nothing portrays Claudio and Hero as the poems ideal couple while Benedick and Beatrice portray . the realistic lovers, even though both couples are identified as something different from the Calyx Study Essay other in the end true love prevails. Much Ado About Nothing portrays two different couples one being the ideal couple and the other the realistic couple. It portrays Benedick and comparing, Beatrice having the rough, real relationship that has the hard times, but still have unspoken love for. Affection , Debut albums , Interpersonal relationship 864 Words | 3 Pages. ?Much Ado About Nothing Character Analysis Essay An aristocratic soldier who has recently been fighting under Don Pedro and a friend of Don Pedro and . Claudio. Benedick is very witty, always making jokes and puns. Sparknotes! He carries on comparing a merry war of wits with Beatrice . At the beginning of the play, he swears he will never fall in love or marry but that has yet to change. Much Ado About Nothing is a play written by results William Shakespeare in poems 1598.

The play Much Ado About Nothing is a romantic comedy centered. Kimberley Locke , Love , Marriage 942 Words | 3 Pages. About Too Many Religions, Truth! Some critics may argue that in dramatic comedy gender conventions must be challenged. between Benedick and Beatrice in Much Ado About Nothing challenge expected gender conventions? Mona Sharma Shakespeare includes . two diverse couples in Much Ado About Nothing. He plays with expected gender conventions through these two couples. On one hand you have Beatrice and Benedick whose relationship does not conform to poems, the expected gender conventions. Tristan Movie Cast! Additionally, Shakespeare has created the contrasting characters of Hero and Claudio to amplify how unconventional Beatrice and Benedick are. Hero. Comedy , Elizabethan era , Expectation 1551 Words | 4 Pages.

Leonato tricking Benedick into poems believing that Beatrice loves him, Hero and Ursula trick Beatrice into thinking . Benedick is in results of marbury love with her. The relationship between Claudio and Hero also endures much manipulation. Poems! For instance Don John and Borachio trick Claudio and the Prince into believing Hero is unfaithful. As in the tradition of Shakespeare, the Friar deceives everybody into thinking Hero is dead. An instance of trickery involves Benedick being manipulated to believe Beatrice is in love. Results Of Marbury! 2005 albums , Deception , Gospel of John 734 Words | 3 Pages. Benedick's Attitude's to Love and Marriage. character of Benedick shows mixed emotions towards loves and marriage throughout. In the two extracts we studied, Benedick shows . Comparing! a large contrast of Calyx & Corolla Case Essay, opinions: In Act 1 Scene 1, Benedick portrays strong feelings of contempt towards love and marriage, whereas by Act 2 Scene 3, Benedick has completely changed his views and he is prepared to make the commitment and comparing, marry Beatrice , a woman he appeared to advantages and disadvantages of the north the civil war, dislike in the beginning of the play and who seemed to have mutual feelings towards Benedick . Act 1 Scene. Love , Marriage 2267 Words | 6 Pages. shakespeare-much ado about nothing. of lovers: Benedick and Beatrice (the main couple), and comparing poems, Claudio and Hero (the secondary couple). Benedick and . Beatrice are engaged in a very merry war; they are both very witty and proclaim their disdain of & Corolla Case, love. In contrast, Claudio and Hero are sweet young people who are rendered practically speechless by poems their love for one another.

Although the what were young lovers Hero and Claudio provide the comparing poems main impetus for the plot, the courtship between the wittier, wiser lovers Benedick and Beatrice is what makes. Comedy , Love , Marriage 1820 Words | 5 Pages. sign Here you may see Benedick , the married man. Phaedo! (See Important Quotations Explained) Summary In the Italian town of Messina, the . wealthy and kindly Leonato prepares to welcome home some soldier friends who are returning from a battle. These friends include Don Pedro of Aragon, a highly respected nobleman, and a brave young soldier named Claudio, who has won much honor in the fighting. Leonato's young daughter, Hero, and her cousin, Beatrice , accompany him. Beatrice asks about the health of. Love , Much Ado About Nothing , Shakespeare's plays 1288 Words | 5 Pages. What Is It About Shakespeare's Plays That Make Them so Adaptable to poems, Contemporary Films? contemporary audience. The ability to what were, relate to the characters, plot and the various themes continues to allow the audience to comparing, engage with these stories . created over 400 years ago. Much Ado About Nothing revolves around two pairs of Essay, lovers; Beatrice and Benedick , and Claudio and Hero, and the obstacles they are faced with throughout the story. The character relationships that are built are a main component to the plot, and to the play.

The universal themes of marriage and deceit carry an important. 16th century , Adaptation , Character 869 Words | 3 Pages. How does Shakespeare use deception to structure the plot in 'Much Ado about Nothing'? [Act1 scene3 line64]. The audience then know that these plans will be put into action at some point in the play.

Deception in the form of poems, delusion, or the . characters deceiving themselves, is also utilised in Act 1. Its the first time we meet Benedick and Beatrice who both deceive themselves into thinking they never want to marry because of a fear of getting hurt, ultimately believing they are something that they are not; both of them talk of being bachelors. This is particularly important as it shapes. Comedy , Deception , Fraud 957 Words | 3 Pages. The Literary Devices and of marbury v madison, Technique's in Much Ado About Nothing. These two scenes run almost in tandem in terms of plot as we see, in Act II Scene III, Benedick being coaxed into believing that . Beatrice is in love with him and Beatrice tricked into thinking the same of Benedick in Act III Scene I. Shakespeare uses metaphors to different effect, but in these scenes they are used to drive the comparing plot and to better understand the results of marbury characters. When Hero speaks about Beatrice in Act III Scene I, the metaphors she uses depict how harsh of tongue she can be, If fair-faced.

Beatrice International Models , Domestication , Iambic pentameter 1374 Words | 4 Pages. these themes can be explored. In the play deception is comparing poems shown on tristan cast both good and evil sides, the poems game of love between Beatrice and . Benedick and the Don John plot to split up Hero and Claudio. Calyx Essay! Perception is a theme used in most of Shakespeare's plays. Perceptive views by the characters help portray the game of love. Hero is perceived as dead which then Claudio is sorry and feels for comparing her. Beatrice and Benedick's loved is clouded by Essay Too Religions, Truth each other's perceptions and arguments. Deception is poems one of the main themes. Evil , Good and evil , Love 931 Words | 3 Pages. Much Ado About Nothing Research Paper. two pairs of lovers. The first, Benedick and Beatrice , begin the play in a sort of tristan movie, merry war. It becomes evident in Act I . that they had known each other before he went away for battle.

Beatrice flaunts her wittiness before Benedick enters the stage. She asks the messenger a peculiar question. How many hath he killed and eaten in these wars? But how many hath he killed? For indeed, I promised to eat all of his killing (Shakespeare, I,i,10). Of course, Beatrice did not plan to engage in cannibalism.

Adultery , Christopher Marlowe , Love 1710 Words | 5 Pages. Is Shakespeare's 'Much Ado' Too Misogynistic to Be a Modern Day Rom-Com? and the women are dressed, they go and meet the soldiers as a household. Comparing Poems! Leonato whom is the father of Hero and uncle of Beatrice goes and . welcomes Don Pedro, the prince, and his companions: Claudio, Benedick and Don John among others. Across the courtyard there is a young love blooming as Claudio gazes at fair Hero and tristan cast, falls in love with her. Simultaneously Beatrice and Benedick meet again with their merry war of words. Hero and Claudio are the comparing typical Shakespearean love. Boy meets girl. Love , Marriage , Much Ado About Nothing 1520 Words | 4 Pages. comedic in results of marbury Much Ado About Nothing. Daalder (2004) examines the relationship between Beatrice and Benedick in Much Ado About . nothing, explaining what he calls a pre-history between the pair. In this pre-history (the events that occurred between them before the events of the play) he suggests that Beatrice and Benedick were involved in a relationship.

This can be seen in comparing poems the allusions to tristan and isolde cast, the past made by Beatrice about Benedict (II.1, p.26); Indeed, my lord, he lent it me a while, and I gave him. Audience , Beatrice International Models , Much Ado About Nothing 2396 Words | 7 Pages. Much Ado About Nothing In the film Much Ado about Nothing, how effectively does the director, Kenneth Branagh, interpret the way Shakespeare establishes . the relation ship between Beatrice and Benedick in poems Act 1 Scene 1? (1,200 words) Kenneth Branagh opens his film Much Ado about Nothing by Case Study immediately changing and comparing poems, interpreting Shakespeares work. Calyx & Corolla Case Study! The Sigh No More poem is moved from the middle to the beginning. This poem was written by William Shakespeare but was never performed in his plays. Poems! Emma Thompson , Emotion , Feeling 1080 Words | 3 Pages. involves young couples getting together, or trying to & Corolla Essay, get together, and comparing poems, ends with the happy lovers getting married. On the surface this appears to be a . rather fairy-tale like ending, and both sets of lovers in this play, Claudio with Hero and Beatrice with Benedick , seem to end the play in a happy relationship. However, if we say, as William G. McCollom does in his essay The Role of Wit in Much Ado About Nothing, that the governing action (the activity guiding the characters) could be formulated. Tristan Cast! Interpersonal relationship , Love , Lust 2533 Words | 7 Pages. reason.

In Much Ado About Nothing (MAAN), William Shakespeare uses this idea of the power of opposites to show the differences in comparing two types of love. Using . the relationship, language, and actions of Hero and Claudio as a foil against those of Too Religions, Truth, Beatrice and Benedick , Shakespeare has painted a world in which the ideas of comparing, courtly love only serve to illuminate those of true love. In an essay on Chaucer's Canterbury Tales, William Kittredge defined the idea of what were the suffragettes, courtly love that is illustrated in MAAN. Interpersonal relationship , Love , Marriage 983 Words | 3 Pages. Comparing! that bring serenity to the chaos that encompasses most of the play. #9;The first example of deception we see is and isolde with the characters of . Beatrice and Benedick . These two characters provide the comparing humor throughout Shakespeare's comedy; their repartees and soliloquies tend to leave the reader smiling and anxious for more dialogue between them. Beatrice and Benedick have had a relationship prior to their battles of wit to which she alludes to in Act 2: quot;Marry, once before he won it for me with false. Love , Monologue , Much Ado About Nothing 970 Words | 3 Pages. A Concise Descriptio on the Film Adaptation of Much Ado About Nothing. Chianti, Florence, Tuscany and Italy. The majority of the movie was set in the hills of Tuscany where in the play it is known as Messina. The setting of the . movie is well befitting of the opening scene as it relaxed and peaceful.

The film begins Beatrice whom is played by Emma Thompson reciting the words of Calyx Study Essay, Balthazars song. When the scene comes to light the comparing audience is Calyx & Corolla Case Study exposed to a arresting veiw of the rich rural setting. The shot then continues moving down to a community having a picnic under. Love , Much Ado About Nothing 2010 Words | 5 Pages. How Does Shakespeare Present Love and comparing, Marriage in ?Much Ado About Nothing' and How Might a Modern Audience Respond to the Presentation of These Themes? Through rich imagery and a comic context Shakespeare uses characters to explore his ideas about love and and isolde cast, marriage, using relationships to comparing poems, show the trials of . love. In his play Shakespeare makes Beatrice and what, Benedick the critics of love and comparing poems, through them the modern audience is shown how Elizabethan society maltreats the Too Religions, Truth female role and how the male code of honour and pride can lead to devastation. Shakespeare portrays Claudio and Hero as a pair of conventional lovers who go through an unadventurous. Comparing Poems! Eleanor Bron , Elizabeth I of England , Elizabethan era 1736 Words | 5 Pages. Explore the ways in which Shakespeare uses and presents deception in much ado about nothing.

Is it merely a functional plot device? vein, Beatrice and phaedo, Benedick are fooled into thinking that each loves the other, and comparing poems, they actually do fall in love as a result. . Benedick and Beatrice flirt caustically at v madison, the masked ball, each possibly aware of the others presence yet pretending not to know the person hiding behind the mask as a clue that they will be together. Shakespeare constructs a Gull in the play, tricking both Beatrice and Benedick ; as another clue that Beatrice and comparing poems, Benedick will be together and fall in love. For Benedick , he. Aerosmith , Aside , Deception 1139 Words | 3 Pages. Much Ado About Nothing: Portrayal of Marriage. scenes of Much ado about sparknotes phaedo nothing, that I am going to go in more detail of, have two different opinions that the characters portray about marriage. Comparing Poems! There . Phaedo! are four main characters who are the couples of the play, they are Hero Claudio and Beatrice Benedick , both couples have opposite feelings towards marriage in scene one and may still think the same way about love and marriage in scene two but Shakespeare makes their characters portray it in different ways. Each scene gives the characters two. Arranged marriage , Love , Marriage 1385 Words | 4 Pages.

Dramatic Structure: Much Ado About Nothing. the Governor named Leonato. He is comparing a good natured man that has one child, a daughter named Hero. He also has a niece named Beatrice who is were the suffragettes quick . Poems! witted and, as Don Pedro points out, a pleasant spirited lady, although she is secretly a scorned woman that is bitter at being left by a man named Benedick years before. Too Many! We learn about Beatrices distain and long time feud with Benedick , whom is comparing also a master of prose and banter. There is a very important Nobleman coming to visit his longtime friend Leonato. Love , Marriage 1469 Words | 4 Pages. romantic comedy. Nothing (from the plays title) has a double meaning, which sounded very similar in the Elizabethan and Jacobethan reign.

Both . Benedick and Claudio talk about tristan and isolde movie Noting (observing) Hero, Leonatos daughter which is also seen in other parts of the play. There are a lot of notings as well as nothings. Comparing Poems! In Act 1 Scene 1, Benedick has strong feelings about his misogyny which are immediately showed after Claudio admitting his love to young Hero. In the quotation, Yea, and a. Audience , Beatrice Portinari , Emotion 1991 Words | 5 Pages. Shakespeare's comedy is based on of the north during war cruelty and subversion. comedies and the play is not only considered a comedy but a romance as well, a romance being a feeling of excitement and mystery associated with love. We . clearly see throughout this play that mystery associated with love through the characters Beatrice and Benedick . This play is classed as a comedy rather than a tragedy as it is about the relationship between two couples and comparing, although it almost ends in death it swiftly changes direction into of the north and south during war a comedy as the ending is comparing happy and and disadvantages of the north and south during war, therefore unlikely to poems, be. Ben Jonson , Comedy , Elizabeth I of England 1850 Words | 5 Pages. two sets of lovers Benedick and Beatrice , Claudio and Hero. Several governing actions by both sets of lovers set the tone as . the pair search for and isolde movie the truth about comparing poems love. Throughout the play examples of moments, views, and actions define 16th century true love. Defining moments on love show an illustrated fanciful language that courtiers used throughout the of the during war play.

For example, When Claudio falls in love he tries to be the perfect courtier by using intricate language. Benedick remarks: His words. 16th century , 21st century , Emotion 797 Words | 3 Pages. Analysis of Much Ado About Nothing by William Shakespeare. construct the characters of the play including Benedick , Beatrice , and Don John. Tone is one of the major techniques used by . Shakespeare in this play, to show audience the type and behaviour of characters. Comparing! In the introduction of the play, Beatrice asks the messenger who had come to deliver a message that stated that prince Pedro is v madison coming to Messina, if Signior Montanto (1.1.25) (mocking Signior Benedick ) had returned from the battle. The tone of Beatrice used in comparing this introductory scene, gives audience. Drama , Fiction , Irony 1356 Words | 4 Pages. Much Ado About Nothing: Love and Marriage. the thoughts and ideas change throughout the play. br brFrom the the suffragettes scene given we can make many assumptions on the Beatrice and . Benedick relationship and how it may have grown throughout the previous acts and scenes. We can tell from this small passage that Beatrice and Benedick have a love/hate relationship which may have come from past relationship let downs br br Beatrice : indeed my lord, he lent it me awhile, and poems, I gave him use for it, a double heart for his single one. Marry, once before.

Affection , Husband , Love 794 Words | 3 Pages. Research Notes on Comparison Between Romeo + Juliet's and sparknotes phaedo, Benedick + Beatrice's Relationship's. Research Notes On Comparison Between Romeo + Juliet's And Benedick + Beatrice's Relationship's Benedict jests he only takes . Beatrice for pity whereas Beatrice claims to only accept him for she is under the belief that he is in consumption, suggests that their married life years will continue to be full of lively conversations and wit so that hopefully neither should have to sigh away their Sundays or bear the horns of a cuckold. Romeo and comparing poems, Juliets relationship: had it been given time. Advantages North And South! Characters in Romeo and Juliet , Love , Mercutio 443 Words | 2 Pages. Comparing Poems! Benedicks Soliloquy Analysis- Much Ado About Nothing. characters of advantages of the and south the civil war, Benedick and Beatrice have a love-hate relationship.

On the surface, it appears that their relationship is built on . a war of wits and insults. However, in Benedicks soliloquy, the reader discovers that at the core of their insults actually lie the true feelings of comparing, love. It is also apparent that Benedick even sees loving each other as a competition, in that he wants to Many Not Enough, love her to poems, a point of outdoing her love for him. Not only is Benedick constantly warring with Beatrice , but he is. Beatrice International Models , Change , Comedy 1180 Words | 3 Pages. of youth and love * Learn of soldiers even before they enter scene: * Youthful Claudio, ll.12-16 * Benedick (older man) introduced . by Beatrice , ll.28-9he is were being introduced by mockery; Beatrice makes the joke and marks her different from the other women in the playshe is loud, jokes about men, able to comparing, fight with words, witty, and Benedick is the same way * Beatrice and Benedicks merry war, ll.56-9 * Martial world replaced by merry one * What happens when skills necessary.

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Comparing poems

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Minnesota Department of comparing poems, Employment and Economic Development. Your resume is an essential part of sparknotes, your job search toolkit and comparing poems its importance should not be underestimated. You will need one for whatever kind of job you are looking for. If written properly, it's the document that will move you to a job interview and potential employment. Do not approach the task of writing the resume lightly. By now you should have taken the time to identify your hard and soft skills. Essay! If you cannot identify at least 20 job-related skills at this point, your first task is to revisit the Identifying Your Skills chapter and create your list.

Be aware that your resume is comparing never really done. Essay Too Religions, Not Enough! You have to customize it to comparing poems, match the qualifications and skills sought by employers for specific jobs. Job seekers start out at different points when preparing resumes. Some will have a resume a few months or a few years old. Others may have been employed for several years or decades and don't have a current resume, or may have one saved somewhere in an old computer or in a file in v madison, their home office. Regardless of where youre starting in writing a resume you first have to organize and store lots of different types of job-related information in an electronic file. 1. Employment History List all your jobs for poems the past 10 to 15 years in a reverse chronological order, with dates of employment and various positions held within various companies. If you have held a lot of jobs or have had a varied job career, list the last three or four jobs and of the north and south during the civil war skip your earlier career, or shorten it into a single line: U.S. Bank, Minneapolis, MN, teller, 2005-2010. 2. Skills Take the list of the comparing, 20 job-related skills you identified using the information in sparknotes phaedo, Chapter 3. Poems! Future employers want to know what skills you displayed in your work and whether those skills saved money, improved efficiency, led to a more motivated workforce, or whatever. Ask yourself these questions: What skills did I use in my previous positions?

Are they important to the employers or jobs that I am considering? 3. Accomplishments/Achievements Penelope Trunk, the job search author, encourages you to sparknotes, look at your past jobs and list achievements, not job duties anyone can do a job, but achievements show you did the poems, job well. A case in point is when a job seeker writes: Managed two people and created a tracking system for marketing. Instead, consider this: Managed the team that built a tracking system to decrease marketing costs 10 percent. The second example obviously sounds more impressive. Using accomplishment statements helps the hiring authority understand how you made a positive impact on business operations or outcomes. Mark Zappa, who works at the Minnesota WorkForce Center, points out that an v madison, accomplishment can be an actual testimonial from a supervisor a nice break from the usual standard resume information. An accomplishment statement might read: Identified learning resources and developed productive partnerships within a closed, individual-driven department.

4. Job Search Goals Establish clear objectives for comparing your search. Sparknotes! What kind of company do you want to work for? What size? In what field? What sorts of jobs are you seeking? After you complete these steps, youll have a list of your previous job titles, dates of employment, the employers name and poems address and cast a list of at least 20 of your job-related hard and soft skills.

A good resume has critical content elements that must be complete and compelling. There are a few general guidelines for showcasing your experience and poems skills on just one or two pages of text. Resumes are fairly predictable in Essay Too Many Not Enough, features and poems information, but some choices have to be made. Calyx & Corolla Study! They are not typically documents used to comparing poems, show off your innovative design or creative writing skills. The one exception to results, this rule might be if you're pursuing work in a creative field. Comparing Poems! Yet even then these resumes must remain cautiously creative.

Now we're going to deconstruct a resume, section by section, and even line by results v madison line. We'll start at the top, end at poems the bottom. Don't worry about the final look or format of your resume just yet. Start with the core content. Movie! After you have this core information, you can fine tune or customize each resume for each job opening. This is poems called targeting your resume. There are two types of fonts, serif and sans serif. Serif fonts have tails or feet and sans serif fonts do not. Use a serif font for your name because that style often looks more prominent. For the rest of your resume, pick a font that's easy to read in print and online. Resumes that use a sans serif font may scan better and subsequently look better when the employer retrieves them from their applicant tracking system database.

Put your full first and last names on its own line at the top of the page. Choose your favorite professional-looking font. About Many Religions,! For ideas, look at poems the list to your left of common, readable fonts that work well for of marbury v madison resumes. Your name can be in a different font than the comparing poems, body of the resume. Type your name in bold or CAPITAL LETTERS to Case, make it stand out, and make it larger point type than the body of the resume. Your address should not contain abbreviations. Include all 10 digits of your landline phone or mobile number. It should be a number where you can be reached at comparing poems all times. Use a professional personal email address. Case Essay! Some job seekers have an email address that is solely used for their job search. If applicable, also include your LinkedIn profile address.

You may hyperlink these links to make it easy for an employer to contact you by poems email. 1443 HireMe Lane. Employmentville, Minnesota 55555. Include an advantages, objective when you are pursuing a specific job goal and when you know the exact title of the position you are applying for. The objective statement helps target your resume.

When applying for a specific job, use the title in your objective and even add the name of the company as in the following example: Objective: Landscape Design Specialist at Creative Environments Inc. Poems! Some online job application forms and job posting websites require an objective statement. Here are a few examples of objective statements that indicate precisely what kind of position the job seeker wants. Customer service representative Manufacturing sales representative Office manager Senior admissions and enrollment officer. Your resume should include an effective Summary Section that briefly highlights your recent work experience (including industries you've worked in), applicable certifications, achievements and advantages north and south during the civil war skills that best match the position for which you are applying. That means you'll have a customized Summary Section for each job you apply for. The summary should be slightly longer than the objective statement, containing two to four lines or a series of phrases and can be used instead or combined with an objective statement. Name this section Professional Summary, Professional Profile, Summary of Qualification, Career Summary or Career Profile. Below are two examples:

Objective: Landscape Architect. Summary: Certified and innovative Landscape Architect with extensive knowledge in construction, engineering and design. Recognized for creatively solving design and comparing poems sustainability challenges, reducing project management expenses by 25 percent and having a positive, customer-focused attitude. Certified Nursing Assistant with over two years long-term care experience caring for elderly and vulnerable adults. Excellent client care; works well with bedridden, physically-challenged and memory-impaired residents. Commended for superior safety and and isolde movie attendance record. Comparing Poems! Friendly, caring and compassionate, with excellent interpersonal communication skills.

Flexible: available days, evenings, weekends and holidays. Maintains confidential information. Include a skills section to quickly and effectively communicate your experience and make yourself stand out from advantages of the during the civil, other applicants. Match your skills (used in volunteer and comparing poems paid positions) from the list you have already created with the requirements and preferences included in sparknotes phaedo, the job posting. Comparing Poems! Formats for skill lists include: 1. Bullet Point List with Results.

Format your skill section as a list of bullet points- that is three lines to five lines long. Limit each entry to two lines. Phaedo! Choose action verbs that demonstrate responsibility. For example, managed, coordinated or designed. Vary the action verbs that you choose.

This helps make your abilities sound more diverse and poems adds depth to your resume. Use the phaedo, list of action verbs provided in this chapter and in the job opening itself for comparing ideas. Review your list of Calyx & Corolla Case Essay, accomplishment statements to quantify your results. 2. Grouping Skills by Topic. Consider grouping your skills as job-specific qualifications below headlines such as Accounting Qualifications, Consulting Qualifications or Teaching Qualifications.

Relate your skills and work within that profession, with perhaps a general skill or two. This format is poems often used to list your competency using computers. Employers presume that applicants are proficient with word processing, spreadsheet usage and sparknotes phaedo email applications, but if these skills are listed in the job opening, include them on your resume, Consider listing specific names of comparing, business applications (such as Excel 2010, SharePoint 2013 or Salesforce) or industry specific skills (such as CNC machine tools or types of CAD software). Use a bulleted list, three to five lines long. List your most recent employment first. Advantages Of The North During The Civil War! A general standard is to poems, chronologically list in reverse order the last three to four jobs or those you have had over tristan and isolde movie cast the past 10 years. Name the employer, location, your official position and the years you worked there.

If you have worked for only one employer in the last decade or more, show your recent promotions. Comparing Poems! If your job title did not change in the last decade you can still show job progression by Calyx Case Study showcasing how you took on more complex job tasks and increased responsibilities. How much information should you give about your past jobs? Focus on what you did and poems your accomplishments in about, various positions. Make your employment history sound more impactful by using action words such as maintained, led, worked, performed, developed, directed, established, functioned, monitored and trained.

Use bullet points and comparing make your sentences one line. Sentence fragments like specialized in training employees to use proprietary software that resulted in a 15 percent reduction in data entry errors work fine. List no more than four to six bullet points in describing your last job. Then use two to three points for subsequent positions. Although contact information is typically given on an application or reference sheet, many resumes still list the employer name, city and state. Other job seekers might limit this information to keep the resume focused on tristan and isolde, skills, accomplishments and qualifications that best match the job opening.

The choice is yours. There is no single standard that fits all situations. If you are a first-time job seeker or re-entering the workforce after a gap in employment, use this section to emphasize professional capabilities, but still include some past employment or volunteer history. Job seekers with established job search goals often seek out a volunteer opportunity that is a close match to comparing poems, the paid job that they want. If more of your skills and experience come from employment, list employment first and education last. Advantages Of The North And South During War! List education first if you are a student, recent graduate, or pursuing a career with educational emphasis. Comparing! Include the name of the of the, institution, location (city and state), graduation date or projected graduation date, degree(s) earned, field of study and GPA (if over comparing poems 3.0). If you haven't been to school in of marbury v madison, years, you can list education after your professional experience and skip the year you graduated to avoid potential age discrimination. You also can list relevant training or certifications that might impress employers or relate to the position you're applying for. For job seekers who did not graduate from undergraduate or graduate programs, a simple disclosure is best: Attended the University of Minnesota, 2010-2013.

It shows you have ambition even though you didn't graduate. If you never went to college or finished high school you can list yourself as a high school graduate as long as you have a GED or another type of poems, high school equivalency certificate. List the & Corolla Essay, name of the poems, school, school district or state where you earned the GED or high school equivalency certificate. Do not include an the suffragettes, education section if you did not finish high school and had no formal training either in school or from an employer. Individuals currently taking classes or pursuing a degree related to their job goal should include that information. List the skills acquired, academic accomplishments and the projected date of completion. List organizational memberships related to your job goal.

Avoid using non-employer-related or controversial organizations. Don't mention specific religious or political affiliations or other potentially controversial groups unless they directly relate to the job you want. Include military experience on comparing, your resume as part of were the suffragettes, your work history. If you are targeting a job within the comparing poems, defense industry, feel free to use military jargon. Tristan Movie Cast! The defense industry likes candidates who understand the comparing, lingo. If you are targeting a job outside of the Case Study, defense arena, you will need to civilianize your military language to show that your skills and experience match the employer's needs. See the Transferring Military Skills document for a list of military-to-civilian job skills. Volunteer experience can fill in any gaps in employment. It can demonstrate responsibility and help highlight skills that may not have been used in your work career.

Served as an officer of the PTA? Or a coach at your children's school? That shows leadership, even if your career may not have offered you any opportunities in leadership roles. Include hobbies and personal interests if they're employment-related, not controversial, and show skills and experience. Do not include your references or the phrase references available on comparing, request on results of marbury v madison, the actual resume. It is assumed by employers that you will provide this information if requested. Once an employer asks for your references, provide the names and poems contact information of what were, three to five people who can speak favorably about your attributes. Let the comparing, employer know of results of marbury v madison, any awards or recognition you have received (employee of the poems, month, industry awards, and so forth). Those are accomplishments worthy of mention. Targeted resumes are a necessity for Essay about Many Religions, Truth most job openings. Comparing Poems! Why?

Busy employers and networking contacts plus improved technology have changed the results, way resumes are written and used in comparing, a job search. Results! Your resume has to communicate a lot of information in comparing, the 10-second glance it gets from a networking contact or a prospective employer. If the employer uses an applicant tracking system (ATS) it first has to were, successfully pass electronic screening and resume ranking before it is read by the hiring authority. Your resume might be in for a rocky trip before you are selected for an interview for a job opening. It takes more time to write a targeted resume that includes important keywords, but it is well worth the effort.

Use keywords such as industry jargon and words commonly found in titles of jobs for positions you are applying for. The keywords in your targeted resume will help you stand out in an ATS because it's set up to comparing, identify specific skills of applicants. Advantages Of The North And South War! These software programs help an employer identify individuals with certain traits and backgrounds that fit job openings. Many of these systems accept more resume copy than you typically can fit on a one- or two-page resume. Use this opportunity to include more of your relevant experience and skills. Comparing Poems! Avoid putting keywords in white around the movie, margins of your resume because eventually, your ATS resume will be read by hiring decision makers. An ATS allows companies to poems, avoid having to look at hundreds of resumes, many from people poorly qualified.

If the targeted position is unavailable, your resume may be stored in another section of the ATS database called a Talent Management System. Highlight your desire for a specific job and to be considered for other related openings in your cover letter. That gives your resume a chance to be found in the Talent Management System later and indicates the flexibility many employers seek. You have all the core content to build an attractive and multipurpose targeted resume. Use any one of a number of resume templates to create a visually pleasing and and isolde movie easy to read resume document. After you have completed the resume, you will have the flexibility to distribute your resume in plain text, save it as a PDF, send it as an email attachment, cut and paste sections of it for online job applications, or print it for networking meetings, postal-mail job applications or an interview. Your targeted resume with keywords should be used when you have a networking contact meeting or cold-call prospective employers. Poems! If you have worked in an industry, your resume will showcase your knowledge of that industry's keywords.

If you are changing careers, looking for an entry-level job or re-entering the workforce, you'll need to research a specific employer's or an industry's needs. Sources of information include company websites, position descriptions, employer profiles on social media sites, industry publications, other networking contacts and informational interviews. Use this information to adjust your skills and Essay about Many Religions, Not Enough Truth experience content to fall within the needs of the employer or industry. Your targeted resume will quickly and effectively communicate your experience, skills and job search goals to a networking contact or prospective employer. Poems! Giving networking contacts your resume containing targeted content helps your contacts better understand what they can do for you. These contacts are pipelines to what is called a warm referral - that personal connection to advantages and disadvantages north and south during war, another contact or an employer who has a job opening. Networking is strongly advocated by job search experts because personal contact has a history of leading to a new job.

When applying for a job, you will fine tune your targeted resume to mirror the requirements of that specific job opening. Your content must include not only your relevant experience and skills that the poems, employer wants, but the keywords used in the job opening announcement. Results Of Marbury V Madison! Your job is to show that your qualifications and comparing experience match what the Calyx & Corolla Study, employer is seeking because employers look for poems resumes where the applicant has all (or nearly all) of the Too Not Enough, qualifications and comparing poems experience that are in results, the job posting. Start by carefully reading the job posting. Job postings tend to follow a pattern. Employers usually summarize the job responsibilities followed by the required and preferred qualifications for all applicants. Look for the most important requirements at the top of the job posting and the least important at the bottom. Targeted resumes that use the same words that the comparing, employer used to results, summarize the job responsibilities, qualifications and skills have a better chance of moving forward through an ATS or a manual candidate screening process.

Resumes should be sent to comparing, a specific person. Use their name. Avoid sending the resume to a job title such as Production Manager. It will take extra effort, but do your research and find out the name and title of the appropriate person to whom your resume should be sent. If asked, send your resume to human resources. Then also send a resume to the person in charge of the department in which you want to work. Most of the time, human resources do the screening, but it's the department manager who is the final hiring authority. When mailing your resume, always send it with a cover letter. Mass-mailing your resume to employers does not work. The statistics are that for sparknotes every 1,000 resumes you send to employers you can expect to comparing poems, get two interviews. Tristan And Isolde Movie Cast! Target a smaller pool of comparing, employers instead of haphazardly mass mailing to a random list of names.

Follow up your resume submissions with a phone call to the employer. Be courteous, professional and persistent about selling your qualifications. Be sure to ask for an interview. When directly contacting employers, always have a copy of your resume available and take the initiative to offer it to them. Always bring extra copies of Essay Many Truth, your resume when directly contacting employers. When applying for a job with a paper employment application, attaching your resume is a good idea. The resume will add impact and should complement the application. Poems! If you're asked to fill out an application, never write on it See resume.

Filling out the were, entire application is still required. Give a copy of your resume to your references. Poems! It provides them with information about you and will help them to talk to advantages and disadvantages of the north, an employer about your qualifications. Hand or send emailed copies of your resume to all networking contacts. It's an excellent ice breaker to comparing poems, use the and disadvantages and south the civil war, resume as a center for comparing poems discussing your qualifications. Ask your contacts to Calyx & Corolla, critique your resume. Finally, follow-up, follow-up, follow-up. It's no use mailing resumes if you don't take the time to try to directly speak to companies. The true test of an comparing, effective resume is that you're offered interviews. If you aren't getting responses or interviews from your resume, you may want to re-evaluate it.

View the samples/templates below to create your own resume: Use our checklist to make sure you've covered everything.

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Resume Fonts, Margins, Style #038; Paper Selection. Building a resume is a process that requires finesse. If its stuffed with good content but formatted poorly, it will often get tossed into the no pile; leaving many job candidates confused as to why they never received a call back. On the other hand, if its clean and professional ( even if its filled with fluff ), it will frequently catch the eye of a hiring manager and land you an interview. Although content is poems, ultimately the most significant element of your resume, its important to not underestimate the power of appearance. The reason we need the adage dont judge a book by its cover is because we do judge things by their appearance frequently , whether we like it or not.

This guide will help you take advantage of that fact . Finding the best aesthetic font , outlining ideal margins and even discussing your paper selection we will cover it all. 1.) Best font for a resume: Style, size color. Creating a clear, succinct resume requires multiple elements working in harmony. Of Marbury V Madison. For this to happen, one thing is comparing, certain: dont use Comic Sans . Choosing an aesthetic font might seem daunting, but it doesnt need to and isolde movie cast, be. People often ask us: is there a best style? Weve crunched the numbers, and comparing, we have an answer. About Many Truth. The best font for a resume is Tricked youthere isnt truly a single best font, but there are several options that stand out amongst the rest! We will give you some solid choices and you can take it from there. Consider downloading some resume templates and see which ones are most attractive to you.

Select your favorite, and try out that font! First, consider this: how will you be sending your resume? Printed fonts and those read on a computer monitor appear differently to the reader. There are two key groups of fonts used globally: serif and sans-serif (i.e. non-serif). Serif fonts have accentuated corners that make them appear more distinct, especially when printed. Sans-serif fonts simply dont have these accents, which make them clearer at smaller sizes as well as on comparing poems, a computer screen.

Example of Essay about Truth, serifs on comparing poems, a capital F, using Garamond Sans-serif capital F, Calibri. Keep these ideas in mind when constructing your resume. Heres a breakdown of our top three serif and sans-serif options: Top 3 serif choices: Times New Roman : Times New Roman is a classic serif that looks good both on paper and on Case Study, a computer screen. Its a safe, standard choice for any resume.

Garamond : Garamond is an attractive option for people who enjoy a classic, graceful font. Georgia : Georgia is also a popular choice. Clear, familiar and functional, its a nice change for poems people who like Times New Roman but want something a little different. Top 3 sans-serif choices: Arial : An excellent choice if you prefer the results v madison sans-serif style. It is easy to comparing poems, read, and familiar to many people due to its appearance on commonly used web applications like gmail. Essay Not Enough Truth. Calibri : Popular amongst professionals. If youve ever opened a Microsoft Word document, youve used Calibriits use as a Word default makes it palatable for most readers. Verdana : The spacing of Verdana is slightly wider than Arial and poems, quite more so than Calibri. Choose this style if youre aiming for ease-of-reading. Font size is Calyx & Corolla Study Essay, another area that youll need to play with to find your ideal option.

Each style handles sizing differently for poems example, Garamond is noticeably smaller than Arial at 12. Many experts consider 11 to be the perfect size, but this depends on results of marbury v madison, the font. The most important thing is that its clear and comparing, large enough to read . Sparknotes. A rule of thumb is to choose between 10 and 12; adjusting it according to your style. If youre leaning toward a smaller font, consider selecting a sans-serif option. Comparing Poems. The simpler design will help keep visual clarity, which serif styles lose at smaller sizes. Before you shrink your words too much though, try changing the wording to see if you can organically make it smaller. Sparknotes. This should be your first course of action, but if necessary, its acceptable to make minor changes to comparing, the font size margins.

The majority of resumes use a standard black and movie cast, white format. Comparing. There is a reason for movie this bright colors are distracting and take away from your actual content. With that said, you are allowed to comparing poems, use some color if you want, just make sure it complements your content rather than detracts from it. Your name, as well as the headers throughout your resume can be modified but make sure you use the same color here to keep things uniform. Sparknotes Phaedo. A dark red, blue or green can be a nice touch, but using neon colors is a surefire way to make the hiring manager take you less seriously. 2. Resume margins, length alignment. The size and shape of poems, your resume are just as important, if not more so, than the font. At a glance, the structure already expresses certain ideas to advantages and disadvantages of the north during the civil war, the reader for example, larger margins make your content seem lacking, whereas smaller margins make things feel cluttered. Poems. You dont want your resume to get noticed for its formatting. Playing it safe is what, advisable. Avoid extremes and youll be in good shape (pun intended).

Standard one inch by one inch margins are a good choice , but you do have some flexibility. The smallest margins considered to be acceptable are half an inch by half an inch (.5 by .5), but even this format will appear a bit heavy on the words unless done correctly. Comparing. A good visual balance would be keeping your top and bottom margins between .5? and results v madison, 1? , and moving between .6? and 1? for your left and right margins . This will help decrease reader fatigue and make your resume more palatable for whoever is looking at it. Poems. Take a look at the following sample to get an idea of good, balanced margins: The next image is a snippet of what were the suffragettes, a resume with extremely narrow margins.

Notice how they push to comparing, the very bottom of the what the suffragettes page this gives a cramped feeling to the reader. Narrow margins can make reading anything a chore. For most people the comparing ideal resume length is and disadvantages north during war, one page, using reasonable margins as discussed above. Poems. Occasionally two pages is acceptable, but three pages is almost always in danger of being too wordy. Here are some reasons you may need to make yours longer than one page: You have a large quantity of the suffragettes, relevant experience. Many candidates can fill a resume with work experiences, but its usually possible to narrow them down to the most relevant ones and fit them onto a single page. If you have many examples of related experience that make your application stronger, dont be afraid to include them! You are a published scientist or academic . Proper citations can take up a lot of space, so hiring managers in these fields expect this.

Landing an executive position is poems, your goal . Cast. These posts require large amounts of relevant experience, so its alright if theyre a bit extensive. Before deciding upon a multi-page resume, ask yourself: is the information youve added worth the additional page? Or will the comparing poems hiring manager find it unnecessary? Your resume is a tool to of marbury, efficiently convey your qualifications to a potential employer so you can proceed to the interview process you dont need to comparing poems, list every piece of results of marbury v madison, work youve ever performed. Poems. Quality is more important than quantity. If you really do need to cut the tristan and isolde length down, you could try using a resume profile instead of a career objective or qualifications summary. Heres a table to check if youre okay at your current page length, or if yours could do with a little trimming.

The best alignment makes your resume easy to comparing, read. We learn to read English from the left, therefore left alignment is always a safe bet . Your name and what were, contact information is usually centered , but the headers (Professional Experience, Education, Additional Skills) and poems, your introduction/objective can be left aligned or centered. This depends on the template youre following, as well as your personal taste. Left-aligned Resume Sample. Center-aligned Resume Sample. Left-aligned Resume Sample. Center-aligned Resume Sample. You dont need your resume to be as stylish as this guy, but it doesnt hurt to try! Another way to accent yours is to use style elements like lines, symbols and text boxes . If implemented effectively, these can help direct the readers attention to your stronger sections, and sparknotes, make the comparing poems overall reading experience more pleasant. If used haphazardly though, they can hurt your chances at getting an interview. There are some general rules to follow if you want your style game to be on sparknotes, point.

Lines, like many things, must be enjoyed in moderation. Placing a strategic line after your objective makes the reader subconsciously linger on your objective. This is a good tactic if you want them to give your objective that additional attention. Lines can also be used in a functional resume to comparing poems, draw the readers attention toward your skills section and away from tristan cast your work history. Functional resumes are great if you have are trying to mask your 1) lack of comparing, or 2) abundance of experience. They are also helpful if you have large gaps in your work history or have been jumping from company to cast, company, which are two things hiring managers dont like to see. Whether youre inexperienced, over-experienced or just have a tendency to poems, job-hop, you can use our wide range of free resume templates to learn how to cover employment blemishes and emphasize your strongest areas. Pugs are cute, but this is not the and disadvantages of the during war time to put a clip art image of an adorable little Pug puppy on your Veterinarian resume. The only flashy aspect should be your relevant work experience ; others are used to make this experience clear to the reader . This holds true for symbols. Bullet points come in poems different shapes and Too Religions, Not Enough Truth, sizes, and comparing, are the cast primary symbol used in a resume because they draw the hiring managers attention to your achievements and skills. If theres a time to get a bit creative, its here just remember to poems, keep things clear.

You cant go wrong with the circle bullet, but arrows diamonds are also nice choices for the less conventional job applicant. Mantis Resume Template (arrows) Lynx Resume Template (squares) Mantis Resume Template (arrows) Lynx Resume Template (squares) Some experts advise against text boxes because they are worried the Applicant Tracking System (ATS) will skip over the content placed inside, but this bias is a bit outdated. About Not Enough Truth. As ATS software improves, text boxes have become a viable stylistic option for your resume. If youre feeling conservative then feel free to comparing poems, steer clear of and isolde movie cast, them, but if you do want to use a text box or two (or several), go for it! Text boxes can be an ally in your quest to achieve aesthetic harmony.

One way a well-placed text box can help your resume stand out comparing poems, is by emphasizing certain pieces of information , like your name. Notice in the following image how a text box around the tristan and isolde applicants name, Chris Jones, makes it jump off the page. A hiring manager is much more likely to remember this applicant as a result, which helps later on in the comparing hiring process. An applicants name in a text box. Text boxes also make your content clearer to about Too Many Religions,, the reader because they help break information into comparing poems, reasonable chunks. Calyx Study. This makes you appear organized and comparing, thoughtful, which are valuable traits in and isolde cast a job candidate. They also improve overall readability.

Check out how these headers are highlighted through the use of comparing poems, each text box. Each header included in a text box. Text boxes can also give your resume some personality and make it stand out, but dont go overboard! They have the power to strengthen and of the north during the civil war, weaken your application, so use every text box responsibly. 4. Resume paper: Color, weight, size texture.

Woah, now. Comparing Poems. Your draft is looking pretty solid, but dont lose control its not the right time to use that Egyptian papyrus youve been saving as printing material. Id also advise against spraying it with cologne or perfume that only works in the movies. Legally Blonde might not be the place to look for about Too Many Not Enough Truth job application advice. With that said, its still important to consider what impressions different types of paper may give your hiring manager. Bring a printed copy of comparing poems, your resume to the interview! Even if you already emailed a copy to the hiring manager, its courteous and professional to have physical copies on Essay about Many, hand. The paper color of your printed resume should be some shade of white or off-white; avoid colors like baby blue or hot pink unless youre applying to be the poems Easter Bunny. Plain white is definitely acceptable for most people, but if youre feeling adventurous you could dabble in the realm of ivory or cream-colored paper. These colors stand out sparknotes, a bit from run-of-the-mill white paper, without standing out too much. Poems. They are like adding cuff-links to sparknotes phaedo, a nice dress shirt they catch the eye and look nice, but arent needed to look stylish.

Have you ever felt 100% cotton, 32lbs linen paper? Its the Rolls Royce of the comparing poems paper world, and the suffragettes, it will instantly make your resume appear more important than its 24lbs counterpart. Its soft yet sturdy, and gives the holder a strong urge to never let go. Paper quality so good, you cant help but hold it in two hands. If that paper weight texture is too inconvenient to find, see if you can still land a 32lbs option. Comparing. 24lbs is better than your standard printer paper, but not by much. Use some serious paper to show that youre a serious job applicant. There are many factors that can make or break your resume, and weve just covered the visual elements. If its well-honed, it can be a valuable tool during the job hunt. Calyx Essay. Try not to comparing poems, underestimate the importance of good aesthetics ! If youre ready to results of marbury v madison, start, you can take a look at comparing poems, our templates pages or use our builder to construct a professional resume in minutes.

Get more interviews with our Free Resume Builder. Our software has everything you need, including industry-specific bullet points, templates formatted to fit every type of job seeker, and exportable PDFs and Word docs.

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The Social Significance of Plays you Study. As historical circumstances and comparing, cultural developments influence the writing, production and phaedo, reception of plays and performances, the social significance of comparing poems any play is essential to interrogate if you wish to understand all the features of plays you are studying. This type of study may require you to research a range of social and historical concepts, events, developments and phenomena that appear to be extraneous or external to the play itself. For example, You may be asked to investigate the political systems and conflicts during an era in which plays were written and to consider how they impacted upon Essay Too Many Religions, Not Enough Truth, the creation of a particular style of play. Eg. What major political events were occurring when Roman comedy was at its zenith?

You may be asked to investigate the economic changes in various eras and to consider how economic changes influenced the plays that were published. Eg. Why were some of poems Shakespeare’s plays edited in Victorian England and how might such approaches be linked to the development of Britain’s economy? You may be asked to north and south the civil war, investigate the era in which plays were produced and to compare material conditions of audiences today to those of audiences in the era in which a play was written. Eg.

Would contemporary audiences be concerned about comparing, catching the were the suffragettes plague if they attended the theatre and would they understand text that subtly referred to physical symptoms of the plague? The Performance Significance of Plays you Study. Written forms of plays are often recognised as the permanent records of dramas while performances of plays are recognised as ephemeral activities that are difficult to record. While the construction of plays and performances are two separate crafts, the performance of a play is ultimately the only way to test whether or not a play actually works for an audience and the elements of poems a performance that support a production of a play are essential to consider and distinguish from the play. While practical activities in tutorials enable you to experiment with performance possibilities, the and disadvantages of the north the civil plays you will study have usually already been produced. Poems? Finding information about various productions will enable you to consider more possibilities and may draw your attention to difficulties you may need to address when producing plays. This kind of information also prompts you to consider the sparknotes technical limitations and developments that have influenced the evolution of theatrical performances and why so many differences are evident in productions of the same play in poems, different eras or cultures. Such study may require you to analyse the choices accompanying the production of advantages and south during war elements such as acting styles, theatre spaces, set design, lighting, sound, directing and costuming.

This kind of study may also require in depth analysis of reviews of performances or consideration of any particular edits or translations of texts used for a production. Comparing? For example, You may be asked to investigate the influence of electricity on advantages of the north and south the civil, lighting designs for theatres. Eg. How did the invention of harnessed electricity impact upon the production of plays in theatres? You may be asked to investigate how different theatre spaces influenced the development of different acting styles. Eg. Why were oratorical skills and athleticism so important for comparing, the plays performed in sparknotes, the Ancient Greek festivals? You may be asked to evaluate a production’s decision to get rid of detailed staging instructions outlined in comparing poems, a play. Calyx Case Study Essay? Eg. How would the total departure from the comparing staging instructions in of marbury, Ibsen’s play The Doll’s House influence the meanings generated in a production of this play?

Essay assignments give you opportunities to explore a range of poems topics and written styles and to formulate your own original and innovative approaches to different subjects. For example, if your essay question gives you scope to look at what were the suffragettes, a number of different plays, try to avoid common or popular choices and look for ways of offering a view or analysis that is insightful or unusual. Your lecturer has probably read a million essays on comparing, Shakespearean comedies or analyses of well-known Australian plays like The Removalist or Blackrock so they will appreciate and respond to what were, original ideas and innovative arguments you are able to develop and comparing, defend. While we hope you will explore the many different components in drama and that you will have brilliant ideas to communicate, you must remember that there are different types of Calyx & Corolla Essay essays that offer you various ways to construct and communicate the ideas you are developing. So, before you begin writing, consider which type of essay you are being asked to write (see outline of poems essays below). Basic Guide to Essay Writing: members.tripod.com/ Anderson, Jonathan and Millicent Poole. Thesis and Assignment Writing . Brisbane: John Wiley Sons, 1994. Bate, Douglas and were, Peter Sharpe.

Harcourt Brace Writer’s Handbook: For University Students . Sydney: Harcourt Brace, 1996. Clanchy , John and Brigid Ballard. Essay Writing For Students: A Practical Guide . Melbourne: Longman Cheshire, 1991. There is always some degree of poems analysis involved in essay writing and sparknotes phaedo, most assignments develop your abilities to analyse and research. However, when you are asked to provide an analysis of a set play or topic, you are being asked for a particular type of poems essay . Analysis involved more than a description of a field of Calyx & Corolla Case Study study and more than a list of your observations or a survey of comparing poems observations made by others. Analysis requires you to results of marbury v madison, examine your own responses and ideas about the subject you are investigating. To offer an insightful analysis of a subject, you must consider a variety of claims that have been made about your subject. To find the variety of claims, you MUST conduct research.

Research is comparing, important because you will only Calyx Essay be in a position to consider the strengths and weaknesses of the subject you are investigating when you have located a variety of information and opinions. As it is comparing poems, easy to be overwhelmed by the amount of Essay about Many material and the range of resources available for research, students need to remember that they are researching a particular topic that is part of a large field of comparing poems knowledge. To avoid becoming sidetracked, it is useful to consider what information you need to understand and sparknotes, assess the topic you are researching. When you have conducted thorough research of a topic, you will be able to offer an analysis of comparing a subject that is supported by well-informed arguments and sound evidence (see section on research below). An analytical essay offers your view. While your research identifies other people’s views, their arguments and evidence are included to support your central claim. An analytical essay can often include the following sections in various orders: A summary or outline of the subject you are analysing Your claim about the subject (a position that you have formed in response to your research and Calyx & Corolla Study Essay, reading) An analysis of assumptions that have been or could be made about the subject you are analysing An analysis of any hidden or implied arguments associated with the subject you are analysing An analysis of any contradictions conflicting statements about the subject you are studying that are different to each other or to the responses you have had An analysis of evidence that supports your claim A summary that explains why your claim is more appealing than others. Comparing? A sample assignment topic for an analytical essay: The Medieval Play Everyman is described as a morality play. In a well-argued essay, identify at least three moral virtues included in the play and consider whether these virtues were likely to be developed by people in the era and advantages and disadvantages of the north during, culture in which the play was produced. Your essay should include references to the text and comparing, a detailed analysis of relevant social discourses and material conditions evident at the time of the play’s production. Traditionally, a dramaturgical essay differs from an analytical essay in that it approaches the script as a script for performance as well as a piece of literature.

That is, this type of Essay about Many Truth essay takes into account the performative elements of poems a play. A person writing a dramaturgical essay therefore has to be able to imagine and analyse elements that are used in of the, a production of the comparing play. A dramaturgical essay is still likely to analyse literary features (things like the rhythms of the written language, poetic images and structures). However, the tristan interpretations and analysis of plays offered by a dramaturg will include references that are relevant for particular performances and productions. When you are asked to write a ‘dramaturgical’ essay you will also need to consider what task you are being asked to perform. Since there are many jobs and many types of analysis conducted in poems, a theatre production, you will need to understand the specific aspect of a production you are expected to research, analyse or develop. To do this, you need to Essay Too Many Truth, understand what is involved in dramaturgy.

Dramaturgy is comparing poems, a word used to collectively describe the arts and techniques used to analyse and produce theatre. Advantages And Disadvantages And South The Civil War? Dramaturgs or, in some spellings, dramaturges are individuals employed by theatre companies for their knowledge and understanding of theatre arts, techniques and functions. While dramaturgs are most commonly employed to help research and develop productions, the tasks they perform are varied and often negotiated by theatre companies. Tasks can include: Developing a ‘dramaturgical protocol’ which is a package of information for a production that offers relevant historical, social, performative, political or literary information Providing literary advice to theatrical productions and playwrights (and sometimes film corporations) Analysing, editing, adapting, translating or choosing translations of texts, Offering support and feedback for new work Collaborating with directors, designers and actors Reading and evaluating scripts Researching performance histories Conducting close textual analyses of plays Developing ‘concepts’ for comparing, a production Researching, writing and and disadvantages, designing theatre programmes Locating promotional material for productions. As dramaturgy is an comparing poems evolving field, it is also a good idea to research the various roles and organizations that are associated with this activity before writing your essays (or accepting a contract with a theatre company!) A sample topic for an assignment that requires a dramaturgical essay: Queensland Theatre Company is mounting a production of Sophocles’ Oedipus the King . You have been appointed as a dramaturg on this production and the director has asked you to do research for two different tasks. About Many Truth? Find material that discusses the social and historical significance of blind prophets presented in Ancient Greek plays and then write an comparing essay for the production’s programme notes. Your essay is to explain the historical significance of blind prophets and explain how these ideas may be related to contemporary Australian views of clairvoyants and fortune-tellers. Phaedo? Your second task is to find some images of poems blind prophets that have been staged in other productions of what were Ancient Greek plays. You are to write a brief annotation on each of the productions that will be distributed to all members of the productions design team.

The annotations must therefore accurately describe any significant details of the set, lighting and costume designs used in other productions and briefly explain why such designs would or would not work in the space being used at QTC. The Dramaturg’s Network. Cardullo, Bert. What is Dramaturgy ? New York: P. Lang, 1995. Comparing? Meagher, John C. Were? Pursuing Shakespeare’s Dramaturgy: Some Contexts, Resources, and poems, Strategies in His Playmaking . Madison, N.J.: Fairleigh Dickinson UP, 2003. A theatre review evaluates the impact of a production as a whole rather than focusing on one element such as the choice of play, the script, the playwright or any other component involved in mounting a production. Unlike an analysis of movie literary components of a play, a review offers your evaluation of all the components in a performance and discusses whether the components were used to successfully (or unsuccessfully) convey meaning in a production. Your evaluation will need to consider the successes, failures or tensions within the production and will demonstrate your ability to poems, identify and analyse a number of elements involved in a performance. Some of the components that may be contained in cast, a review include: A brief synopsis of the comparing poems plot or aims of the production An analysis of how the script was supported or interpreted throughout the production An analysis of the mood or atmosphere established An analysis of the acting styles used by performers and an analysis of any significant performances explaining why they were good, mediocre or bad An analysis of the directorial choices evident An analysis of the set, lighting, sound, costumes and other effects Your personal opinion supported by reasons to justify your opinion. A sample question for a theatre review: Write a 1000 word review of Queensland Theatre Company’s production of about Too Many Religions, Not Enough Truth Edward Albee’s play The Goat: Or Who is Sylvia?

Essay writing skills common to all styles of essays. A good place to start is to imagine a PICTURE of poems your essay structure. A common structure found in most academic essays is the and isolde movie cast one below. While getting an overall picture of your argument helps you organise your material, your essay must demonstrate your ability to research appropriately and demonstrate your ability to comparing poems, use and of marbury v madison, understand a number of analytical and literary skills. You demonstrate these skills when you communicate your ideas effectively through a clear structure, a persuasive argument, a good range of evidence to support your argument (research and referencing) and appropriate expression of your argument and evidence (the language and poems, style you select to convey the ideas being outlined).

The criteria used to assess your essay account for each of these areas so you must carefully consider how you are using these elements when you are writing your essay (see criteria sheets below). Clive. Manual of Style for Essay Writing . St Lucia, Qld: Dept. of of marbury v madison History, The University of Queensland, 1999. Examples of criteria used to assess your essays: 1. Comparing? Criteria for assessing essay Structure. Imprecise and vague focus on the problem. Vague focus on the. The problem is defined. The problem is clearly defined. Concise and of marbury, accurate statement of. No clear statement.

Statement of comparing method presented. Many? Statement of method presented using appropriate terminology. Comparing? Clear and systematic statement of. method using appropriate terminology. Essay shows little. relevance to topic.

Essay relates to. discusses the topic. Essay discusses the topic in an informative way. Essay discusses the topic in an insightful way. Much of the evidence inaccurate or. Limited amount of supporting evidence. What? The evidence is reliable.

Accurate presentation of evidence. Accurate presentation of appropriate evidence. Poems? Essay rambles and results of marbury v madison, lacks continuity. Poems? The focus of the essay is weak. Material presented in. Too Many Religions,? a logical order. Material presented in. Poems? a logical order which helps to build an sparknotes phaedo argument. Logical argument that makes solid statements about the poems topic. Little evidence of originality. Essay covers material on a general level. Essay covers material on a general level and extends this by wider research. Essay presents some new ideas which were not covered in class.

Original creative work which shows an what were active engagement with other scholarly thought. 3. Criteria for assessing essay Research Referencing. Poems? Inadequate acknowledgement of sources. Refers to general sources. Adequate acknowledgement of academic sources. Good acknowledgement of academic sources. Excellent acknowledgement of scholarly sources. No evidence of Research. Evidence of small. What Were The Suffragettes? amount of general research. Evidence of research that is relevant to the topic.

Evidence of wide research. Evidence of wide scholarly research. Essay has used a small number of poems sources. Adequate consultation of sources. Essay relies on a broad range of sources. Excellent choice of scholarly sources.

Some inaccuracies in. Correct referencing using an accepted citation method. Correct referencing using an accepted citation method. 4. Criteria for assessing essay Language Style. Clumsily written with. much incorrect punctuation.

Awkward use of expression. Fluent piece of movie cast writing. Fluent piece of writing which uses sophisticated language. Much inaccurate usage. Several ungrammatical sentences. Accurate usage of grammar. Grammar used with stylistic flair.

Much incorrect spelling. Mostly correct spelling throughout. Correct spelling throughout. Correct spelling throughout. Several errors in. in the Bibliography. Bibliography correctly set out using MLA Style. *For good advice on how to improve sentence or paragraph construction have a look at:

Durham, Marsha and Roslyn Petelin. The Professional Writing Guide: Writing Well and Knowing Why . Warriewood, NSW: Business and poems, Professional Publishing, 2001. V Madison? The follow graphic will help to visualise the process that is required when you write an essay: The biggest pitfall for poems, students writing Tertiary Level essays is being under-prepared for the topic. Researching your area thoroughly is an important elementary task. All essays must demonstrate a high level of Calyx Case Study Essay research and comprehension of primary and secondary sources. You can assume that researching your topic at University is the norm unless otherwise advised by your lecturer.

The types of research material that will be most useful to students in the Humanities include books, journal articles, book reviews, newspapers, encyclopaedias, dictionaries, etc. The internet can be a useful tool although you need to be sure that the material comes from a repudable academic site. Over-reliance on internet sources is not acceptable. The ACU Library has many tools to help you find material that will be useful to your studies. Comparing? ACU subscribes to many useful databases. However, you need to be aware that many of the journals that are cited in the database are not held on campus. The Library provides students with helpful guidelines for phaedo, finding resources on campus. There are Library 'finders' for many disciplines including Drama.

All essays need to comparing poems, follow a standard model of results of marbury referencing. The ACU Study Guide provides clear examples of how you should incorporate references into your writing. This is comparing, essential reading for all subject areas offered at ACU. If the ACU Study Guide does not cover the specific item that you are wanting to include in your essay you can refer to the comprehensive manuals that are located in the Reference Section of the Library. For Drama essays students should use the MLA method of referencing. You will also find Simon Ryan and Delyse Ryan's Essay Writing Guide useful. Sparknotes Phaedo? Make a habit of reading journal articles very carefully to learn how academic discourse is presented in essays. This will usually demonstrate an acceptable style for the inclusion of quotations and poems, other citations. Look carefully at the way writers discuss the material. If you want to enter into the academic discussion you need to be familiar with the what were the suffragettes appropriate discourse. Comparing? Presenting a workable structure for your argument is one of the most difficult skills that you will be required to demonstrate in essays.

You must order your material in a coherent and results of marbury, logical manner. Make sure that everything you say is directly relevant to your topic. While you are writing continually refer back to the question to check that you are not going off on a tangent. Be wary of making grandiose statements which are not supported by comparing poems, your evidence. Of The North And South The Civil War? A favourite starting line for essays is Shakespeare was the greatest writer in the history of Literature. This is completely unable to be proven in a 2000 word essay and it is unlikely that lecturers would ask you a question that would require such a response. To help temper your use of sweeping statements ask yourself can I back this up with a citation?#8212;if you can't then leave it out. Forgetting to Cite Your Sources: You must always cite your sources. All of comparing poems your information has to advantages and disadvantages during the civil war, have come from somewhere.

Therefore, it is extremely important that you say whose ideas and information you are referring to. You are allowed to express your own ideas but make sure you do not take credit for someone else's work. Poems? Copying someone else's exact words or ideas: Students should familiarise themselves with ACU's rules regarding plagiarism. For information regarding the University's policy refer to the ACU's Academic Regulations ( Regulation 6.4) and phaedo, the Academic Honesty Policy (Item 7). Poorly presented work: Presentation is an important part of assignment writing. Hand-written work is not acceptable.

Student access to computers is available on campus. All work should be typed and include a Cover Sheet. You cannot hope to be convincing in your argument if spelling, typographical or grammatical errors appear in your work. Word processing packages have spell checking facilities although these should not be relied upon solely. For example, a computer spell check will not pick up that you have typed from instead of form because both words are spelt correctly. There is no substitute for proof-reading your work. Reading your work aloud is an excellent way of making sure that your writing makes sense as well as giving you an opportunity to spot pesky errors. The worst spelt word in University essays only consists of poems three letters. Students misspelling this particularly word is a pet-hate of most academics.

Example: The dog's bone is buried could be written as Its bone is Calyx & Corolla Case Study, buried it's = a contraction of it is Example: The dog is comparing poems, asleep could be written as It's asleep If you are having trouble with your tertiary studies ACU has staff who are here to help you. Ann Majkut runs Study Skills Courses and it is strongly recommended that you attend these as they will help you in all of your subjects.

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catalog cover letter How To Write Catalog Copy That Sells. by Robert W. Bly. When Writing Your Catalog Copy, Keep in Mind These Six Reasons Why Business Customers Buy From Catalogs. Catalogs are sales tools, designed to generate either leads or direct sales. But the copy in most business-to-business catalogs doesnt sell.

It merely gives straightforward technical descriptions of the comparing, products - no advantages, no benefits, no motivation for the reader to call a sales rep, mail a reply card or place an order. To write catalog copy that sells, you have to results v madison understand the reasons why business customers buy from catalogs. Surprisingly, business customers buy for many of the same reasons that consumers do. Below are six of the poems, most powerful reasons managers, engineers, purchasing agents and executives turn to your business catalog: 1. To save money. Sparknotes Phaedo. Saving money is the comparing poems, number one motivation for a buyer to order your product instead of tristan cast your competitors. Your catalog should stress cost savings - on the cover, on the order form, on every page.

In Radio Shacks catalogs, every item is on sale! Each item description lists three things: the price off (in dollars or percentage, the regular price and comparing, the saleprice). A catalog from Boardroom Books shows a markdown on sparknotes, every book in comparing poems the catalog; the original price is crossed out with an X and the new price is and disadvantages and south the civil, printed next to poems it in red type. An office supply catalog from tristan and isolde, Business Envelope Manufacturers, Inc. announces Lowest Prices in the Industry right on the front cover. 2. To be right. Comparing. The business buyer wants to be sure he is buying the right product from the what were, right vendor. If he makes the right purchase decision, he is a hero; if he makes a wrong decision, hes in the doghouse. How do you assure the buyer that hes making the right decision? Here are a few specific techniques: List well-known firms that have done business with you.

Use testimonials . Pepper your catalog with quotations from poems, satisfied customers who praise your products. Make a guarantee . Offer a quick refund, a rush replacement, or speedy service if your product should fail to perform as promised. Give facts that demonstrate the stability of your company: years in what the business, number of employees, number of locations, annual sales. 3. To make money . Business customers buy products for one of two end uses: to comparing resell the products at a profit or to use them to operate their business more efficiently and profitably. Catalog copy should show the reader how he can make money by doing business with you.

For example, Telephone selling skills that increase sales is a better headline than Fundamentals of Telephone Sales. The first headline promises wealth; the second is merely descriptive. 4. To get something for nothing. Everybody likes freebies - especially business executives, a group of buyers accustomed to perks. Your catalog could offer the tristan and isolde movie cast, buyer a free gift in exchange or his order. And it should be a personal gift for the buyer, not a discount or gift of merchandise to poems the company. Popular gift items for business executives include pen and pencil sets, clocks, calculators, mugs, ties, golf balls, T-shirts and what the suffragettes, watches. (A warning: certain industries, such as defense marketing, frown on this practice.) 5. To fulfill a need. To the purchasing agent, whose job it is to comparing poems buy things for sparknotes phaedo, his company, a good catalog is a valuable source-book of much-needed merchandise. The more the catalog and its contents fulfill his needs, the more likely the purchasing agent is to order from it - again and again.

How do you create a catalog that fulfills the buyers needs? First, find out what those needs are and poems, fill the catalog with products that satisfy them. Next, make sure your product list is broad enough. Otherwise, the buyer will be forced to turn to your competitors catalog for tristan and isolde, help. Be sure to include a wide variety of models, sizes, colors and styles. Poems. Also, feature your most popular or hard-to-get items near the front of the sparknotes phaedo, book. 6. Comparing. To solve problems. Often, the business buyer isnt looking for a specific product.

Rather, hes looking for a solution to a problem. If your catalog shows how your product solves the & Corolla Essay, problem, youll make the sale. For example, a shop steward might not be thinking of ultrafiltration. He might not even know what it is. But the headline, The Smoothflow Ultrafilter Removes 99 of Dispersed Oil from poems, Plant Wastewater immediately alerts the steward that ultrafiltration can solve his oily wastewater problem. Other reasons why businesspeople buy from catalogs: to save time, for convenience, to what were feel important, to gratify curiosity, to take advantage of opportunities, to poems avoid effort, to were the suffragettes make work easier, to avoid embarrassment, to be the first to poems try a new product or service, to be exclusive, to avoid salespeople. Keep these reasons in mind and gear your catalog in their fulfillment. Its a good way to advantages and disadvantages north during the civil make sure the purchasing agent picks up your book instead of your competitors. A Good Catalog Tells and Sells With Copy Basics. But most business-to-business catalogs dont do nearly enough selling.

Leaf through some industrial catalogs. Most are chockfull of product specifications: table after table listing weights, dimensions, model numbers, ratings, and ranges. Theyre devoid of any descriptive, persuasive, reasons why you should buy copy. Of course the nuts-and-bolts data is important, but a good catalog does more than present fact. It shows the business buyer how the products can solve his problem, why he should buy your product instead of comparing poems another, and how it is to order the product from your catalog. These fundamentals of catalog copywriting can add to the pulling power of your next mailing: 1. Use colorful, descriptive language. Product spec and tech talk dont move buyers to Case Study action. Persuasive language does. Its colorful and descriptive, painting a picture in the readers mind of what the comparing, product can do for him.

For example: Tech-talk : The XYZ mixer is devoid of pinch-points or dead spots where viscous material might accumulate. Persuasive language : Our mixer is free of sharp edges, nooks and crannies where gunk might get stuck and clog up your pipeline. 2. Use precise language. Beware of language that is overly colloquial or general. You want your writing to be conversational enough to win the reader over tristan movie, without becoming so vague that it doesnt communicate your meaning. An ad for a microwave relay system began with the comparing, headline, If you thought microwaves are too rich for of the during the civil, your blood, look again. At first glance, one might think the ad has something to comparing poems do with the danger of microwave radiation and blood poisoning. The writer meant to say, Hey, I know you think microwave systems are expensive, but heres one you can afford! More precise language is needed here, something like, At last. an and disadvantages of the north and south during the civil war affordable microwave system for cable TV operators.

3. Use specific language. Recently, a Hollywood screenwriter spoke about the secret to her success in writing major feature films. Specifics sell. When you are abstract, no one pays attention. And so it is with the comparing, catalog writer, specifics sell. Generalities dont. A lazy copywriter might write, Key to a successful chemical plant is equipment that works - without problems or breakdowns. And our gear drive works and works and works - a long, long time.

Put it in were place, turn it on, and forget about it. Its that simple. Sounds nice, but empty. Exactly how reliable is the gear drive? How long can it go without maintenance?

What proof do you offer for your claims of superior reliability? This is what the buyer wants to know. Poems. So the skilled copywriter fills his catalog copy with specifics that give the answers: Continuous internal lubricating sprays keep our gear drives well oiled and virtually friction free. Of Marbury. As a result, theres no wear and poems, tear, and service life is tristan, greatly increased. In laboratory tests, our system has operated 25,000 hours nonstop. In the field, we have more than 25,000 units installed and not a single failure. 4. Descriptive heads and breakers. Comparing Poems. Dont settle For headlines, subheads or breakers that are merely labels for the product (Gear Drive, Series 2000 Hose Reels, Spiral Ultrafilter). Instead, put some sell in your headlines.

State a benefit. Sparknotes. Promise to solve a problem. Mention the industries that can use the product. Tell its applications. Describe the range of sizes, colors or models available. Give news about the product. Or stress the ease of product evaluation and comparing, selection in your catalog. Some examples: A Quick and Easy Guide to Hose Selection. Widest Selection of Laboratory Stoppers from 1/4 to and disadvantages and south during the civil war 1 foot in poems diameter - rubber, plastic, glass and cork.

Tower packing for chemical plants, refineries, paper mills - dozens of other applications. Color-coded Floppy diskettes Save Time And Make your Life Easy! Heres the Full Story: 5. Make it easy to order. If your catalog is one of sparknotes phaedo those monsters jammed with tables of product specs, be sure to explain these tables to your readers up front. Tell whats in the tables and how to use them to select the product. Give simple procedures and formulas to aid in product selection. Illustrate with a few examples. Also, make sure your reader knows who to poems call for assistance or order placement. 6. Make it easy to sparknotes phaedo read. Comparing. Use short, familiar words.

Short sentences. Short paragraphs with space between each. Stick in underlines, bullets, boldface type and breakers for v madison, emphasis. A catalog crammed with technical date and tiny type is a bore and a strain on poems, the eyes. You can make your business catalog effective and sparknotes phaedo, yet fun and easy to read. 7. Stress benefits, benefits, benefits. What the comparing, product does for the reader is tristan and isolde, more important than how it works, how you made it, who invented it, how long youve been making it, or how well it has sold. 10 Ways to Organize Your Catalog.

Business-to-business catalog marketers have more options to poems choose from when organizing their catalogs than they probably think. Here are 10 methods, along with the pros and cons of each. 1. By product demand. You can organize your catalog by the sales each product generate. Put your best-seller up front and give them a full or half-page each. Calyx Case Study Essay. Slower-moving merchandise appears at the back of the book with a quarter-page or less.

Dead items are dropped altogether. This organizational technique takes advantage o a principle first articulated by David Ogilvy: Back your winners, and abandon your losers. It puts your promotional dollars where theyll do the most good; BUT in comparing large or highly technical product catalogs, it may cause some confusion. 2. By application. The Faultless Division of Axia Incorporated organized its caster catalog by application. The catalog has casters for general duty, light duty, light-medium duty up to heavy duty, textiles, scaffolds, floor trucks and furniture.

Organizing according to application makes it easy for your customer to find the product that solves his problem. The disadvantage of this scheme is redundancy: many products handle multiple applications and must be listed (or cross-referenced) in more than one section. 3. By function. Too Religions, Not Enough Truth. A software catalog can be organized by the function each program performs: word processing, financial analysis, data base management accounting, inventory, graphics, communications. Obviously, this scheme wont work in a catalog where all the equipment performs the same task (e.g., a catalog of pollution-control equipment or safety valves).

4. By type of equipment. Radio Shacks consumer electronics catalogs are organized by poems product group: stereos on one page, car radios on the next, followed by VCRs, computers, and & Corolla Essay, tape recorders. This scheme is a natural for companies that carry multiple product lines. 5. Comparing. By system hierarchy. This technique organizes by the level at sparknotes which each component fits into the overall system. Comparing Poems. For example, if you manufacture computer hardware, your catalog can begin with the turnkey systems you offer. Advantages And Disadvantages North During. Next come the major components: terminals, printers, plotters, disk drives, keyboards, processors. Then you get to the board level, showing the poems, various optional circuit boards you offer for memory expansion, interfaces, communications, instrument control, and and isolde movie cast, other functions. Finally, you could even get down to the chip level - assuming you sell chips as separate items. Supplies: paper, printer ribbons, diskettes, instruction manuals, would go in a separate section at the end of the catalog. This unit/sub unit/sub-sub unit approach is comparing poems, ideal for manufacturers who sell both complete systems and component parts. 6. By price.

If you sell similar products that vary mainly in quality and price, you can organize your catalog by selling price. I your customers are concerned with savings, start with the tristan and isolde movie, cheapest items and work up. If youre selling to poems an upscale group willing to pay a premium for the deluxe model, start with high-priced versions and work down. This technique is excellent for sparknotes, organizing a catalog of premiums and incentives. After all, an ad manager searching for a premium has a price range in mind, not necessarily a specific product. 7. By scarcity.

If your catalog features hard-to-get items, consider putting them up front, even on the cover. This makes your catalog more valuable by offering the buyer products he needs but cant get anywhere else. Comparing. Dont worry that these hard-to-find items arent big sellers. When the customer knows your catalog has a stock of rare merchandise (and pulls your catalog to order it), hell be more inclined to do his other business with you, too. 8. By size. Of The. If you make one product and the basic selection criterion is size, its natural to poems organize your catalog by size (dimensions, weight, horsepower, BTUs, or whatever). This is handy for catalogs with boilers, motors, shipping drums, envelopes, light bulbs, air conditioners, and other equipment selected mainly on a size basis. 9. Tristan And Isolde Cast. By model number. If youve worked out a sensible numbering system for your product line, organize your catalog by model number. If theres a simple meaning to comparing your numbering system, explain it at the start of the catalog.

And dont rely solely on the model numbers to describe your products; include headings and descriptive text, as well. 10. Movie Cast. Alphabetically. If no other organization works for you, you can always organize alphabetically. A large tool catalog can start with adjustable strap clamps and poems, angle plates and end with wing nuts and wrenches. Or a vitamin catalog can start with Vitamin A and end with Zinc. Tricks of the Essay Too Not Enough, Trade: 5 Ways to Make Your Catalog Pull. Sensible organization, crisp photography, bold graphics, and powerful copywriting are the keys to a successful catalog. But experienced catalog marketers also use dozens of sales-boosting gimmicks that have little to do with the comparing poems, basics of salesmanship or good copywriting. All we know is that these tricks of the trade work - and Essay about Too Many, thats reason enough to use them. Here are five that may be helpful to you:

1. Include a letter. To add a personal touch to your product catalog, write a personal letter to comparing your customers from the president of your firm. The letter can be printed inside the tristan movie, front cover or run off on letterhead and bound into the catalog. You can use this type of letter to introduce the catalog, explain your ordering system, state a company philosophy, stress your dedication to service and quality, or alert the reader to comparing poems new, discounted, and other special offerings. Whatever your message, adding a letter to a catalog almost always increases sales. 2. Bursts. Often used by cereal-makers to alert children to the prize inside the box, the burst (a star-shaped graphic with a copy line inside) also can draw a reader to special items within a catalog. Burata highlight price-off deals, free trials, guarantees, and quantity discounts. Tristan And Isolde Movie Cast. Use bursts and other special graphic techniques (such as underlining, colored or boldface type, fake handwriting) sparingly. Overuse dilutes their effect.

3. Last-minute specials. Insert into your catalog a separate sheet featuring items added to your product line or discounted at the last minute. Poems. Tell the customer these bargains were included just in Calyx time for mailing, but too late to comparing print in the catalog. This insert generates additional sales because people like to be in on the latest developments. 4. Give technical information and tips of a general nature. The usefulness of this information will encourage buyers to keep your catalog. And the longer they have it, the more often theyll order from it. For instance, a hardware catalog might include an article or table titled, A Guide to Calyx Study Screw Selection. A filtration catalog could include tips on How to Clean and Care for poems, Filters. 5. Put your catalog in a three-ring binder. Expensive, but people wont throw out what the suffragettes, a hardback binder as readily as they would an ordinary paperback catalog.

Your customer also is more likely to keep your binder on his shelf because its too bulky for the filing cabinet. Tricks of the Trade: 5 More Sales Boosters For Your Catalog. In addition to using good photography, clear copywriting and sensible catalog organization, throw in a few sales-boosting gimmicks to pull in more orders. The prior issue of B/BCM gave you five of them. Here are five more. 1. Include product samples.

You get two advantages. Comparing Poems. First, mailings which have three-dimensional objects inside are more likely to what the suffragettes be opened than flat envelopes. Second, engineers and other technical buyers often like to play with product samples, keeping them handy on their desks or shelves. A fine example of this technique was used in a brochure for Gore-Tex, a sealant that prevents leaks in pipe sections when you bolt them together. The sample sealant was stuck to a photo of a pipe flange in the exact position it would be used in real life. Comparing. The copy told the reader to sparknotes phaedo remove the sample and put it through a series of simple tests (accomplished in 5 minutes at his desk) to demonstrate its effectiveness. 2. List Your Customers.

Include a complete list of all the firms that have bought from you, whether you have 300 or 3,000 names. Seeing such a list in print makes a powerful impression on your customers. Theyll think, How can I go wrong buying from these guys? Everybody in the world does business with them. 3. Include an order form. Make it easy to fill out. Leave enough space for customers to poems write in needed information. Bind it into the catalog so it wont be lost/misplaced.

If your products cant be ordered by mail, include a spec sheet. The spec sheet asks the prospect to provide key information on his applications (such as, size of plant, hours of operation, type of process, and results v madison, so on). With this information in hand, you can specify the comparing, equipment the prospect needs and tell him what it will cost. 4. Include a business reply envelope (BRE). The BRE is a self-addressed, postage-paid envelope the phaedo, prospect can use to mail the order form or spec sheet back to you. Comparing. Practically every consumer catalog has a BRE. Most business catalogs dont. Business-to-business marketers think, My prospect works in an office; he has a supply of envelopes and a postage meter handy. He doesnt care about the advantages of the north and south during war, cost of postage, and he can have his secretary take care of addressing the envelope. This may be true, but a BRE still boosts the response rate in comparing poems business catalogs.

Why? Not because they save the buyer 20 cents, but because they flag readers to notice youd like them to Essay about respond to your catalog. In the same way, a coupon in an ad increases the number of poems people who phone or write letters. The coupon says, This is a direct-response ad. A response is the appropriate next step if youre interested in the product. 5. Make it an event. Industrial buyers get a lot of catalogs in the mail, so the sparknotes phaedo, boredom factor is high.

Anything you can do to make your catalog mailing special, to stand out from the crowd, will boost sales and inquiries. One manufacturer sent a pound of comparing chili powder with each catalog, along with a cover letter proclaiming, The Hottest Catalog in the Office Supplies Industry. With a little imagination, youll come up with an approach that fits your catalog and customers. How To Prepare To Write Your Catalog Copy. Most catalog marketers and many writers dont know how to go about researching, writing or editing a catalog. Essay About Many Religions, Not Enough Truth. Here is a simple four-step procedure for getting ready to have your catalog copy written. These techniques can be used by comparing poems writers, advertising and marketing managers, and ad agencies alike. Step #1: Collect background information. Writing catalog copy seldom requires original research. Usually the products to about Too Religions, Not Enough be included in the catalog have already been described in comparing poems previous brochures, flyers, ads and data sheets.

Collecting and organizing this printed material is the first and and disadvantages of the north and south the civil war, most crucial step in getting ready to write the catalog copy. The cataloger should send the writer all pertinent product literature received from the manufacturer. (And if the poems, catalog house doesnt have it, it must be solicited.) For an existing product, this info can include ad tear sheets, brochures, old catalogs, article reprints, technical papers, press kits, audio-visual scripts, direct mail promotions and sparknotes, spec sheets. If the poems, product is new or manufactured by the catalog company itself, these publications may not exist. But the birth of any new product is accompanied by mounds of paperwork which can be sent to the writer, including internal memos, letters of technical information, product specifications, engineering drawings, photos of prototypes, business and marketing plans, reports and sales proposals. If the catalog house is supplying the copywriter with information on about Many Not Enough, many products, file folders should be used to comparing poems separate source material by product.

Include a brief note with each folder indicating whether the enclosed background material is complete and up-to-date and, if not, who the writer can call to fill in north and south the civil war the gaps. Be sure to mark the poems, source material to indicate what information should be included in the catalog and Calyx Case Essay, what should not. Poems. Also, note any changes in size, color, accessories, weight or other product specifications. Step #2: Study the previous catalogs, previous ads and promotional pieces, etc. The writer will have to study all promotional information disseminated over what were the suffragettes, the past few years.

He will use ideas, formats and techniques that work; discarding those that dont. The cataloger should let the writer know about any mandatory format or stylistic requirements. For example, in IBMs computer catalog, PC GUIDE, all software write-ups include an at-a-glance table: a concise summary of product features and benefits. All writers are instructed by IBMs ad agency to include this table with their copy. Step #3: Set a direction. If the catalog house has instructions or suggestions it wants followed, they should be written down and shared with the writer. The cataloger might have definite ideas on how he wants his catalog arranged and organized.

Or, he may prefer one style of copy to another. Comparing. But the copywriter cant read his mind. He must tell the what the suffragettes, writer his preferences. Some writers might object, But isnt it up to comparing poems the writer to set the and disadvantages north and south, tone, style, content and comparing, organization? Isnt that what the marketer pays the writer for? Experience shows that with catalogs, marketers have their preferred ways of doing things. And rarely is a freelancer or agency going to make revolutionary changes from one years catalog to the next. A recent help-wanted ad placed by a catalog marketer said a freelance copywriter was needed to what write about garden tools and products in a homey style. Comparing Poems. If a homey style is what they want, the & Corolla Essay, company is not going to change to a high tech or corporate, formal style because a freelancer comes along and prefers to write it that way.

Instead, theyll get another freelancer. So the writer had better understand the companys style and the way they want their copy written. Step #4: The catalog marketer must be available. Once the writer has the background information and knows what the marketer wants, he is ready to poems write the sparknotes, copy. At this point, he needs the comparing poems, marketer available to answer questions, gather additional information and advantages and disadvantages of the and south during the civil, review rough drafts, outlines or concepts. If the cataloger is not available, the project will be held up until the poems, writer gets the information, feedback or approval he needs.

All catalog marketer should make sure their people support the v madison, copywriters efforts. A good bet is to appoint one employee to act as liaison between catalog company and writer. Its inefficient for comparing, a writer to have to track down the many people in a company who are involved with the catalog and its creation. How To Write Catalog Copy and Avoid Writers Block Copywriters who have no trouble dishing up a sales letter or ad suddenly freeze when faced with the task of producing 180 lines of 44 characters each for sparknotes phaedo, a catalog. They find catalog writing more difficult - perhaps because its more restrictive. Poems. In an ad or sales letter, the writer is pretty free to let loose. But in advantages and disadvantages and south during a catalog he is comparing, limited in space and phaedo, confined to comparing poems following the advantages and disadvantages north during, catalogs set tone, format and style. Heres a simple three-step process to help you overcome catalog copywriters block. 1. In the first stage, you simply ignore the comparing poems, constraints of space, format, and style and just write . Let the words flow.

Write whatever comes naturally. Dont worry about whether what youre writing is good or sensible or right. Youll have a chance to go back and fix it later. Right now, just let the words pour out. Some writers like to keep two pads (or a typewriter and a pad) in front of them as they write. The first pad is used for composing the copy. Any stray thoughts or phrases that come to mind, but dont fit in with the and disadvantages and south, copy, are jotted down on the second pad for future reference. 2. In the second phase, you edit your rough first draft to make it better. Editing consists of: Deleting unnecessary words and phrases, Adjusting the copy to the exact word length the specs call for, Rewriting awkward phrases, Making sure all necessary facts are included, Reordering copy points to poems make the organization more logical, Making copy conform to and south during catalog format and style (adding tables, call-outs, charts, or special sections, as needed), Rewriting to fit the overall tone of the catalog. 3. The third step is polishing.

Polishing means proofreading, checking for errors in spelling, punctuation, grammar, capitalization, and abbreviation. It also involves checking such details as patent numbers, product numbers, product specifications, registration marks, trademarks and technical accuracy. Every writer has a creative side and an analytical or editing side. The creative side comes up with the ideas; the editing side holds the ideas up to the cold light of day and judges their effectiveness. Both sides are needed in copywriting, but should be used in separate and poems, distinct phases of the what, writing process, as outlined above. When you try to be creative and analytical at the same time, your editing facilities inhibit your creative facilities, and writers block result. Comparing Poems. This is especially true in catalog writing where guidelines can be more rigorous than in other forms. How To Write Effective Catalog Copy. Before you approve your catalog copy and results, send it to the typesetter, you want to comparing be sure that its right . Getting it right involves more than the Essay Religions, Truth, basics of comparing poems spelling and Case, punctuation. Comparing. It involves more than avoiding superlatives and generalities about your merchandise.

Heres a handy checklist to help you review your present copy. Tristan And Isolde Cast. As you put your copy to this test, look for comparing poems, ways to incorporate these rules into your specific copy style. 1. Is your copy in Many Religions, Truth the right order? Is there a logical scheme to the presentation of copy points about your merchandise? And have you been faithful to this organizational principle throughout?

Is this the comparing, best way to organize your items in your catalog? Or would another method make more sense? 2. Is it persuasive? Does your copy begin with a strong selling message? Have you used copy to indicate your sales message on the catalog cover? Do individual headlines promise solutions to reader problems and draw the readers into the product descriptions? Does the tristan and isolde, body copy stress user benefits as well as technical features? 3. Is it complete?

If the catalog is designed to generate direct sales, does it include all the information the reader needs to make a buying decision? Does it make it easy for the customer to specify and order the product? If the catalog is designed to generate leads, does it contain enough information to interest qualified prospects? Does it encourage them to take the next step in the buying process? Have you described products fully? Have you included all important details such as size, operating efficiency, model numbers, equipment compatibility, materials of construction, accessories, and options? 4. Is it clear? Is the copy understandable and easy to read?

Are all technical terms defined, all abbreviations spelled out? Is it written at the readers level of technical understanding? 5. Is it consistent? Have you been consistent in your use of logos, trademarks, spellings, abbreviations, punctuation, grammar, capitalization, units of measure, table and chart formats, layouts, copy style, visuals? 6. Is it accurate? Is the copy technically accurate? Has an engineer checked all numbers, specifications, and calculations to make sure they are correct? Have you carefully proofread tables, lists, and other fine print? Do the photos show the comparing poems, current models or versions of Calyx your product? Have you matched the right photo to each item description? 7. Is it interesting? Is your catalog attractive to look at, lively and informative to read?

Or is it boring? The typeface you choose for poems, your copy, and the style of layout in which you print it, encourage the viewers desire to read the copy. 8. Is it believable? Is the copy sincere or full of ballyhoo? Have you used graphs, charts, photos, test results, testimonials, and statistics to back up your product claims? 9. Have you included all necessary boilerplate copy?

This includes areas such as: effective and tristan and isolde movie, expiration dates of poems prices, how-to-order info, notification of possible price changes, payment terms and methods, shipping and handling information, returns policy, quantity discounts, credit terms, sales tax, trademark information, copyright line, disclaimers, guarantees, warranties, limits of vendor liability. 10. Is it easy to place an order? Does your copy explain how to order? Is there an order form? Is the order form easy to fill out? And is there enough space to write in the required information? Is a business reply envelope enclosed or attached to cast the order form? For a lead-generating catalog, is a reply card, spec sheet, or other reply element included? Have you made clear to the reader what the next step is in the buying process? If you need information to design or specify a system, have you made it clear and easy for the reader to send you this information?

If you want the reader to request more literature, have you described the literature and made it easy to poems send for these brochures? If you think the words easy and clear have been overused in advantages and south the civil war this guidelines, youre wrong. Comparing Poems. Everything you can do to Too Religions, make your message clearer and try keep ordering a simple process will be reflected in your bottom line. In Catalog Copywriting, the Selling Starts on the Cover. Magazine and book publishers put a lot of comparing time, money and thought into producing attractive, intriguing covers for their publications. They know that if a book or magazine has a dull or uninteresting cover, please wont pick it up and buy it. And so it is with your catalog. A bland, technical-looking cover promises a dull recitation of specifications and turns readers off. And South During War. A cover with an enticing illustration and a strong selling message arouses curiosity and prods readers to open the catalog. Here are three suggestions for spicing up your catalog cover: (1) Sell the Product line. A catalog is really a store in a mailbox. The more complete the store, the more likely the customer will return to do all his shopping - again and again.

A comprehensive product line is a big selling point. Why not stress it on the cover? Example : Lets say you sell fasteners and have 3,200 product variations. Your catalog shows only poems 1,250 models. Tristan And Isolde. An ideal headline for your cover would be, HERE ARE 1,950 FASTENERS YOU CANT FIND ANYWHERE ELSE. Underneath would be a photo of the poems, fasteners which you have and phaedo, your competitors dont. Introductory copy on poems, the first inside page would explain the advantages of your broader product line. (2) Sell solutions. Sometimes, buyers arent looking for specific products; theyre looking for Essay Many Religions, Not Enough, solutions to comparing poems problems.

Youll win them over if you show how your product solves the problem. Example: The records administrator at a busy hospital has a problem organizing paper files, finding space to tristan and isolde fit all the files, and being able to poems quickly pull a record when a doctor needs it. Movie Cast. This administrator is swamped with paper, but doesnt know what to poems do. Your microfilm storage systems are the ideal solution to this problem, but the records administrator isnt thinking of microfilm. So, a cover with the ordinary headline A Complete Line of Micrographic Equipment and Accessories wont sell him. A headline that will sell him is How to Reduce a Mountain of Paper Files to a Neat Stack of Microfiche. and Find Any File in as Little as 15 Seconds. This headline sells a solution , not a product. (3) Sell service. Product superiority is only one reason why folks do business with a company.

There are many others: price, convenience, toll-free number, credit extended, trust, reputation, fast delivery, friendly salespeople, guarantee, service and results v madison, maintenance. You can generate interest in poems your catalog by selling these services and intangibles - rather than the products - on the cover. Example : Stress service and maintenance when keeping the product running is phaedo, as important as the quality of the comparing, product itself. Millions of people have paid a premium for IBM personal computers because they know IBM will be there to fix the machine when something goes wrong. Stressing your guarantee is another way of selling service commitment.

Stress name, image, and reputation when selling expensive equipment and systems. Buyers want to know that you have the resources to support your system for years to come, and that youll be around at least as long as the about Too Many Religions, Not Enough, product lasts. Start Selling On Your Catalog Cover: Three More Ways To Generate Sales. Consider that if your catalog cover doesnt make the viewer want to open the book, youre wasting expensive pace. Here are a few ways to ensure that reader will look through your catalog, before they reach for your competitors. (4) Start the catalog on the cover.

Instead of using the cover as a mere introduction, or even a self-contained sales message, you can start your catalog copy right on the cover. This is an effective way to draw the reader inside the poems, book. Naturally this cover copy should feature your most popular or hard-to-get item. (5) Put a letter on the cover. Nothing builds personality into a dry-as-dust catalog as effectively as a personal letter from the company president. If getting people to were the suffragettes warm up to you is your problem - and it might be with new customers or with customers who have been burned by your products in the past - you can address the comparing, reader directly with a letter right on the cover. The letter should be written in a warm, friendly, personal style. Of Marbury. And it should be set in typewriter type, not phototype. (6) Add a wrapper. Wrappers are used to shout a sales message.

In supermarkets, four bars of soap are bundled with a yellow wrapper exclaiming, Buy Three, Get One Free! And this technique is even working its way into comparing poems, bookstores: Stephen Foxs new book on the history of advertising ( The Mirror Makers ) was wrapped with a banner singing its praises from results, David Ogilvy and Rosser Reeves. The same technique can be applied to catalog covers. Comparing. If youve got a great new product, a price-off deal, or a major improvement in service, delivery, reliability - announce it with a bright banner wrapped around the cover. How To Select the Right Writer for Your Catalog. Unless youre a professional writer or have one on staff, you need to hire an ad agency or freelancer to write your catalog copy. The first step in hiring a writer is to find a writer. And one of the best ways is through referrals . Ask your vendor, client and colleague to Calyx & Corolla Case Study recommend a good catalog writer. People likely to know the name of a writer include printers, graphic designers, list brokers, magazine space reps, ad agencies, PR firms, and advertising or marketing managers of local firms. Ask them all. Other sources of names are directories and trade journals.

One annual directory with a section listing freelance copywriters is the Adweek/Art Directors Index USA . Many freelancers also run ads in comparing advertising journals, local newspapers and were the suffragettes, the Yellow Pages under writer, copywriter, or advertising. An alternative is to run your own help-wanted ad. A small classified ad is likely to comparing poems yield dozens of replies. Once youve found writers, decide whos right for you. Qualifications to look for include: 1. Catalog experience. Look for a writer of descriptive product copy in north and south catalogs, brochures, product data sheets and other long-copy areas. Poems. Someone whose experience is what were the suffragettes, limited to radio commercials or image-building print ads may not be able to dig for product facts. They may not have the expertise to write the type of sustained selling copy that works so well in catalogs. 2. Experience in your industry. The kind of writer already familiar with your product understands your jargon and can communicate with your sales and product people.

Less time will be spent to educate the writer (he already knows your market, applications, and technology). Youre also more likely to get copy thats on target the first time written. Hiring a bra and lingerie writer to comparing produce an electronics catalog may be a learning experience for & Corolla Case Study Essay, the writer, but its a risk for the marketer. 3. Check samples. Ask the writer to send you his two or three best writing samples. Poems. Read the copy carefully.

Are you excited to sparknotes find exactly the kind of comparing writing you want? Or are you wondering how youll get the writer to write the way you think it should be done? Hire the writer whose idea of and isolde how to write copy is in sync with your own. Dont hire the opposite and hope youll force him to change. It will be a disaster for both of you. 4. Poems. Check out the writer. Meet the writer or have a chat over the phone. Do you feel comfortable with the writers attitude, personality, and of marbury, method of doing business? Or do you think the two of you would butt heads at every step?

Producing a catalog is tough, so dont add major personality conflicts to poems the job. Pick the what the suffragettes, writer with whom you feel most comfortable. And dont spend too much time weighing pros and cons. Go with instinct, especially your first impression. 5. Discuss fees up front. All professional relationships should begin with an understanding of fee structure and comparing, billing methods. If this isnt settled now, it may be later - in court. Ask what the writer charges, and Calyx Essay, how. Catalog writers are compensated in many ways: by comparing poems the item, by the page, by Study the project, by the hour, by the day, by the week. Payment varies widely by writer, region, and type of product.

A page of copy can cost anywhere from $100 to comparing $800 and up. 6. Put it in writing. The agreement between the two of you should be a written purchase order or letter of Religions, agreement. Youll help avoid misunderstandings later on by spelling out what youre buying and what the writers selling. Cover all possibilities.

For example, what happens if you add extra items to the catalog or require extensive revision on comparing, the copy? First check for sparknotes phaedo, experience, then make sure there are no major area of conflict. Your copywriter will bear plenty of responsibility for the success of your catalog, so choose carefully. Where Will You Get Your Next Great Idea? Its in Your Mailbox.

Catalog marketers pay thousands of dollars to consultants and ad agencies For marketing ideas. Comparing. But you can get dozens of new ideas, FREE ideas, by studying catalogs produced by other firms. And getting these catalogs is easy. What Were The Suffragettes. Before you know it, your mailbox can be crammed with all sorts of catalogs - each containing a storehouse of great concepts you can use in poems your own marketing. First, get hold of Calyx & Corolla a stack of trade journals. Poems. Next, circle the reader service card numbers of ads and news items offering free catalogs. Here, for sparknotes, example, is just a sampling of the kinds of ideas, techniques and tips you can find in catalogs you could receive this month: 1. Use product photos that demonstrate the comparing poems, product. Too Many Not Enough. When people are skeptical, use your catalog to provide a product demonstration in print.

Take computer paper, for comparing, example. With cheap brands, its hard to tear off the of marbury v madison, perforated edges and poems, sometimes the printed document rips in the process. In its computer supplies catalog, Moore pictures a pair of hands pulling the results of marbury, perforated strips off Moores paper easily and comparing, cleanly. And Isolde. Kudos to Moore - not many others have thought of a way to demonstrate a piece of paper in a photo. 2. Add value to the product. Nixdorf Computers Solutionware software catalog offers many of the same programs as other catalogs. The difference? Nixdorf has created a powerful list of seven extras you get when ordering from the Solutionware catalog. These include toll-free phone support, free delivery and a free newsletter.

This list of goodies appears at the beginning of the comparing, book with a repeat on the order form. The reader knows he gets more for his money when he buys his programs through Solutionware, instead of phaedo another catalog or a computer store. 3. Give the buyer free information. Thomsons 83-page catalog of ball bearings and comparing, shafts includes 17 pages on how to select, size and install the equipment. Engineers will keep the catalog on hand because it contains this useful information. By adding tips on were, maintenance, repair, troubleshooting, applications and operation, you can increase demand for - and readership of comparing - your catalog. If your information is exceptionally helpful, it can elevate your catalog to the status of a reference work. Customers will keep it on their shelves for years.

4. Help the reader shop. Compatibility is a big problem when selling computers and and isolde, computer-related equipment and supplies. A big question on the buyers mind is, Will this product work with my equipment? In an otherwise ordinary computer supply catalog, Transnet gives its readers a bonus with a two-page diskette compatibility chart. The chart lists the major brands and models of poems microcomputers alphabetically, along with the sparknotes, specific make of comparing poems floppy disk designed for each machine. And Disadvantages North And South During The Civil War. Uncertainty and confusion are eliminated. The buyer can place his order with confidence. 5. Show the Results of comparing using the and disadvantages of the north during the civil war, product, not just the product itself. Day-Timers recent catalog of poems calendars, pocket diaries and appointment book sis, as expected, illustrated with product photos. What The Suffragettes. But instead of depicting blank books, the photos show calendars and diaries filled with handwritten appointments and notes. Poems. This adds realism and phaedo, believability to the catalog. It also shows how the calendar or diary could help organize the comparing, readers life and schedule.

6. Turn your catalog into a shopping system. A catalog is more than a book of just product descriptions; its a one-stop shopping center for your complete product line. For this reason, ease of use should be a major consideration in the conceptual phase of catalog design. In the IBM Cabling System catalog, the first two sections of copy are How to Use This Catalog and How to Order. No introduction, no letter from the president, no product description - just simple, straightforward instructions on sparknotes phaedo, how to comparing shop with the catalog. Another nice touch is that the price list is printed opposite the order form, so the buyer doesnt have to search through the tristan and isolde movie, catalog to comparing poems find prices for the items being ordered. How To Determine Your Proper Copy Tone. Catalog copy should be brisk, concise, stripped-down prose, one expert told me. Cram as many facts as you can. Use bullets, sentence fragments, word lists. Dont waste time with fancy sales talk; just pile on the description. Catalog copy should talk to the reader, as one friend talking to another, said another expert. Use conversational copy to build sales arguments that compel the reader to buy the Study Essay, product. The sales pitch - not a pile of technical specifications - is what counts. Should catalog copy be in prose form or bullet form?

Should it be clipped and concise or leisurely and conversational? Crammed with facts or written to entertain as well as educate? Though no two experts agree, here are some factors to comparing poems help you determine the tone and style of your catalog copy: 1. Space is obviously the greatest limitation. If you have only one column-inch per and disadvantages of the north and south, item, youve got to write lean, bare-bones, telegraphic copy. Write the basic facts, and nothing more. If you have a full-page per item, you have the luxury of writing a conversational, ad-style sales pitch on poems, each product. Keep in mind, however, that length alone does not make copy better. Waffling on and saying nothing is not good selling copy. Advantages North During War. Also remember that a catalog can have as many pages and items as you want it to.

So, if the comparing poems, product cant be adequately described in the space available, you should consider adding more pages. 2. The product. The copy style varies according to the type of product being sold. A catalog selling laboratory equipment naturally contains some highly technical language, while a catalog of bridal accessories has a warm, friendly tone. The complexity of the product also affects the phaedo, length of the poems, copy; you can say more about a microprocessor than you can about Calyx & Corolla a stick of chewing gum. 3. Purpose.

A catalog from which the comparing, customer can order directly must have complete product information and technical specifications. Copy has to be clear, comprehensive, and to-the-point. A catalog used as a sales aid can be more salesy and less all-encompassing than the direct-order catalog. A promotional catalog geared to whetting the Too Many Religions, Not Enough Truth, customers appetite will contain benefit-oriented headlines and subheads, highly sales-oriented copy, and sophisticated graphics to poems engage the readers attention. Remember, however, that no matter what the movie cast, purpose of your catalog, not furnishing enough details can be a sales deterrent.

The promotional catalog minus enough information may never stimulate the comparing, customers inquiry. 4. The buyer. Sparknotes Phaedo. How sophisticated is the buyer? How much does he already know about the product and its uses? How much more does he want to know?

A paint catalog aimed at professional painters need only describe the color, composition, and other features of the various paints. Poems. A catalog selling paint to & Corolla Case Study Essay the consumer would have to comparing provide more of an education in the basics: types of paints available, pros and what the suffragettes, cons of comparing each, applications best suited to each kind of paint, plus tips on Calyx & Corolla Case Study, how to poems apply paint. 5. Buyer/seller relationship. If your buyers are already sold on your firm and results of marbury, have a tradition of doing business with you, your catalog can be a simple, straightforward description of comparing poems your latest offerings. On the other hand, prospects who dont know you and your firm will have to be convinced that they should do their business with you instead of your competitor. So a catalog aimed at this type of buyer will have to Calyx do a lot more selling and company image-building. The type of relationship you wish to have with your customers will also affect the tone you use (warm and friendly, formal and poems, highly professional, etc). 6. Past experience. Measure catalog results to your best ability and try to Essay about Religions, learn from past experience. If cutting copy from a full-page of hard-selling prose to comparing a terse quarter-page entry doesnt reduce sales, cut the copy and get more items per page. If increasing each item from a quarter-page to a full-page boosts sales 500 percent, consider expanding all entries to a full-page and increasing the size of the catalog.

Remember, every situation is different. In the final analysis, the best way to set the tone and Essay Too Many Not Enough, length of your copy is to know what works with your market and poems, your customer. Should Catalog Copy Tell the and disadvantages of the and south during the civil, Truth? The public is skeptical of the claims made in consumer ads and poems, TV commercials. But business-to-business copy often has been more honest, less subject to puffery. Sparknotes. The reason is that the comparing poems, business buyer is considered more sophisticated.

If repeat business is wanted, it doesnt pay to lie to make one quick sale. But no one pretends that catalog copy (or any other promotional copy) is as objective as a newspaper story. Were. Everyone knows copy is written to get people to buy the product. The copywriter is expected to say only nice things, even things that may stretch the truth a bit. But how far should one go in order to make the sale? Here are some guidelines:

1. Stress the Positive. You dont need to comparing poems lie to sell. Essay About Many Religions, Not Enough. Every product has its good features. Dig to find them and highlight these points in copy. If you cant find enough positives, re-evaluate carrying the product. 2. Comparing. Omit negatives. Never bad-mouth your own product in catalog copy.

Stress the positive features; leave out the advantages and disadvantages north and south during war, negatives. Dont feel compelled to discuss your products problems. The competition will be glad to do that for you. If you were to criticize your product, youd be unable to comparing compete because none of your competitors would follow your practice. Buyers would hear the Essay about, negatives of your product, but not of others. So theyd buy the other product. There are three exceptions to this rule . The first is comparing poems, when everybody knows about a problem.

In this case, since you cant avoid talking about it, you may as well bring it out in the open and deal with it there. Second is when youve eliminated a problem. Talk about it, followed immediately with remarks on how you ended the problem or improved it. This tactic turns a negative into a positive. Third is when the negative aspect is offset by tristan and isolde movie cast an even greater positive. For example, a negative of your outdoor tool shed is poems, that its made of a cheap- looking aluminum instead of the attractive redwood used by the competition. But the positive is that the aluminum is lightweight, easy to install, never needs painting or other maintenance, wont rot and lasts a lifetime - unlike the wood. 3. Be specific. Many catalog marketers describe their product as the fastest, the lowest cost, the most efficient, or the best performer when they dont really know how their product compares to advantages and disadvantages north the civil war others on the market.

Dont make general statements you cant prove because you may be caught in a lie. Comparing. Even if you arent, buyers distrust general statements. Be specific. Say loads the program in 2.5 seconds or price reduced to $495.95 or detects moisture down to 3 parts per million. Make specific, true claims, and of marbury, people will believe you. 4. Be honest, but err on the side of optimism. Comparing Poems. Lets say you tested the reliability of your product.

In 85 out of 100 tests, the product lasted 16 months before breaking down. In five tests it lasted longer (up to 17 months); in nine tests it broke down sooner (in 14 or 15 months); and one tested sample lasted only 10 months. You can feel comfortable claiming lasts up to 16 months. Product performance, test results, and other data can be interpreted in many ways. A catalog marketer should interpret data honestly, but in the best light possible. 5. Study. If you must weasel, be straightforward. Your goal is to ship all orders within 48 hours, and usually you do.

But perhaps a third of the orders miss the deadline by a half-day or so because of a heavy work schedule or special custom requirements. The statement, All orders shipped within 48 hours is a lie, because one-third of orders are not shipped within this deadline. The statement, All orders shipped as soon as possible is truthful, but weak. The solution is to promise your best and be honest about your limitations. For example: We do our best to poems ship your order within 48 hours. But occasionally, it takes an extra day if our backlog is heavy or your order requires special customized work. In the past three years, no order has been shipped later than 72 hours after weve received it. 6. Make promises you can keep. Then keep them. One function of results of marbury promotional copy is to motivate the company to live up to its advertising.

In your copy its okay to make promises you intend to keep. For example, if you promise courteous service, train your customer representatives to comparing be courteous. But dont promise the most powerful computer chip on the market, if you dont have the resources to produce it. 7. Never lie. If you make a claim that is clearly a lie, youll be caught. The people you lied to will long remember, and your reputation in the industry will be tarnished. 8. Check the truth of your statements. Does your catalog copy claim, Ordering is as easy as picking up the phone? Then try picking up the phone and ordering from your catalog. Advantages And Disadvantages Of The North And South During The Civil. If the grandiose promises and proclamations you make in your catalog copy dont reflect reality, either change the copy or, preferably, improve your way of doing business. It Pays to Become a Student of poems Marketing. Whether you write your own catalog copy or approve the work of others who do, it pays to add to your knowledge of the craft.

Not even the old pros know everything about were copywriting, advertising or marketing. Comparing Poems. Thats what makes the business so exciting. Its a life-long process of Essay Religions, absorbing new information, developing new thinking and new ideas. And a week or month of study can pay for itself dozens of times if it yields even one profitable new idea or technique. It pays to become a student of catalog marketing and copywriting. Here are a few ways to do it: 1. Study catalogs. Subscribe to trade journals in poems your field. Peruse newspapers, magazines, card decks. Keep the Calyx Essay, reader-service cards handy and circle the poems, number for every ad offering a catalog. Clip coupons; write for catalogs.

A steady stream will come pouring into your mailbox. Read these catalogs both for competitive information on your rivals products and to pick up new techniques in catalog writing and design. Tristan Movie Cast. Keep an organized file of catalogs that catch your fancy. Dip into this file for inspiration or a new idea. And just by reading, youll get a feel for what works (and what doesnt) in catalog copy.

2. Books. Dozens of books, maybe hundreds, have been written on effective advertising. Many of the best hold treasures for the catalog marketer. Here are some classics: anything by David Ogilvy ( Confessions of an poems Advertising Man is the most widely read). Anything by phaedo John Caples (his best might be How to comparing poems Make Your Advertising Make Money ). Claude Hopkins Scientific Advertising . Ed McLeans monograph The Basics of Copy . Howard G. Sparknotes. Sawyers book Business-to-Business Advertising. Poems. And the hot-off-the-presses How to Create Successful Catalogs , a Maxwell Sroge publication. And Disadvantages Of The North The Civil War. Also, go to the library or bookstore and read any advertising book that looks interesting to you. 3. Trade Magazines. The advertising journals print many helpful articles both on advertising in general and catalog marketing in comparing particular. Tristan And Isolde Cast. Adweek had a recent article on improving your order form.

Advertising Age ran an poems article on results of marbury v madison, catalog marketing some time ago. Comparing. DM News , Direct Marketing , and Business Marketing (and, of course, this newsletter ) are also recommended. Study. Clip all relevant articles and save them in a file organized by subject. 4. Booklets. To promote themselves as experts, many ad agencies, marketing firms, list brokers, consultants and other vendors publish and distribute informational booklets on marketing and related subjects. Best of comparing all, the tristan and isolde movie, booklets are usually free. Poems. Some in my file include Direct Marketing: A Users Guide (Fala Direct Marketing), A Handbook of Direct Marketing Terms (Susan K. Jones Associates), Seven Checklists for Successful Business Slide Presentations (Cinegraph Slides, Inc.), Workbook for Estimating Your Advertising Budget (Cahners Publishing). 5. Professional Societies offer many sources of information: meetings, guest speakers, seminars, newsletters, booklets, monographs, courses. You also have the opportunity to Calyx meet people from whom you can learn, including your competition, other catalog marketers, ad agency people, consultants, freelancers, printers and other vendors. Comparing Poems. The contacts you make and information you glean can quickly pay for the membership fee and time investment it takes to participate. 6. Seminars.

Each year, many public seminars are offered in all facets of advertising and promotion. The expense of these seminars ($295 to results of marbury $895 for a three-day course) is more than compensated for by the valuable tips and expert advice they provide. Getting such information from a seminar often is much less costly than hiring the comparing, seminar lecturer to consult on a private basis. 7. Classes. Tristan. An inexpensive alternative to seminars is instruction given at local universities, community colleges and adult education centers. Comparing Poems. In New York City, for example, courses range from a one-evening lecture priced at $35 to eight and 10-week courses costing in the neighborhood of $150 to $225. Surprisingly, the caliber of the teachers and quality of information in these courses is & Corolla, often as good as or better than the comparing poems, more expensive public seminars.

8. Brain picking. The quickest, best way to learn lots about Essay Many Religions, advertising is to find an expert and pick his brains. Many expert designers, copywriters and consultants charge $500 to $2,000 a day for a formal consultation. If you meet one of these experts informally, at a party, a luncheon or a local advertising club, you might be able to get some advice over poems, cocktails or a game of golf. Experts love to talk shop, and if theyre relaxed and at Calyx Case Study leisure, the talk is free. Use Different Guidelines For Insert Copy. Heres why: When we say catalog, most of us think of the kind you distribute or mail to customers and prospects. But another important type of catalog is the industrial directory: books such as Thomas Register, Chemical Engineering Catalog, Pollution Equipment, News Buyers Guide , and others. Many companies find that inserting multi-page ads (ranging from two to 16 pages and more) in these directories, is the most productive catalog promotion they can do.

But writing these inserts (as they are referred to in these directories) is poems, different than writing free-standing catalog copy. These tips will help you produce effective inserts. 1. Space is at a premium. Essay About Too Religions, Truth. You pay for your insert as you would for space advertising: each additional page increases the cost of the space by the directorys page rate. To run your regular catalog might take your entire ad budget For the years. Comparing. So youve got to condense your catalog to an affordable number of pages.

Rarely is there space to advantages solicit direct order by mail. Instead, you concentrate on stressing product benefits and superior service so your insert will generate leads by phone. Poems. Also, you dont have the room to describe every model and every variation in your line. Instead, you highlight your best products in abbreviated fashion . 2. Generate leads. This type of insert, like a yellow-pages ad, is primarily designed to get the prospect to respond with a phone call and say, This looks like it might meet my needs. Tell me more. Make it easy for the prospect to respond. Highlight your toll-free number throughout the copy, at least once on Calyx Study, every page.

List regional offices and comparing poems, sales reps and tristan and isolde, their phone numbers (many people prefer to call locally). Also include addresses for people who prefer to poems make written inquiries. Give more than one phone extension so the reader wont get a busy signal. Label products clearly so the reader knows what to ask for. Results Of Marbury V Madison. If you offer a more detailed brochure on your products, give the brochure number or title so the reader can ask for it by name. 3. Skip the comparing poems, cover. Though brochures and other kinds of and disadvantages north and south inserts use the front cover as a graphic and image-building device (and sometimes leave the comparing poems, back cover bare except for & Corolla Essay, a logo), such a design tactic is a waste of money in a bound-in directory insert. Comparing Poems. You pay for each page, so run product descriptions on ALL pages , including the front and back covers. Dont waste a single inch of costly space. Youll have plenty o competition in these directories. More details and tips on how your insert can get the jump on them in the next issue.

Guidelines For Insert Copy: How to Handle the Competition. You have to Calyx Study play by different rules when you run an insert in industrial directories such as Thomas Register, Chemical Engineering Catalog, Pollution Equipment, News Buyers Guide, and others. An insert in this context is a multi-page ad ranging from two to 16 pages and more. While these inserts may be the most productive catalog promotion you can do, writing them is different than writing for your regular catalog. In the last issue, we discussed several differences: space is at a premium; the lead is what you go after (not the direct sale); and poems, an introductory page (cover) to your insert is wasted space.

Here we continue with more tips to help you produce effective inserts. 4. Consider the competition. Your insert competes with all other inserts in the directory (or at least with inserts selling similar products). What Were The Suffragettes. So it pays to make yours stand out. The best way to do this is comparing poems, with headlines and subheads that speak directly of the benefits of the products, what those products can do for the reader. Most directory inserts are poorly written: they consist of dry recitations of technical specifications and grainy black-and-white photos of the products against drop-cloth backgrounds. Make yours exciting . Show how the reader will come out ahead by doing business with you. Instead of labeling an item, Motionless Mixer, write: In-line motionless mixer cuts energy consumption 10 percent and never needs maintenance.

5. Grab their eyes. Movie Cast. The layout should be simple but also bold, crisp, and attractive. Use photos showing the product in operation or being installed in the field. Big headlines and comparing, subheads help tell the story and move the readers eye along the page. Short paragraphs and a clean typeface make the copy more readable. Make your page a pleasure to about Many look at and to read. 6. Write in directory style.

A Yellow-page or other directory ad is different than a magazine ad. Poems. The magazine ad must rely on a clever headline and visual to what were the suffragettes stop a reader who may not be thinking of the product. In a directory, the reader is actively looking for what your ad is selling. The effective directory ad is one that gives the reader what he is looking for. So it is with the poems, insert. When the reader picks up the industrial directory, he has a specific need in mind. A successful insert is one that addresses this need in a bold, direct fashion. For example, your steam trap may have many important features that help sell the product. But experience has taught you that when someone is ready to buy, their main concern is fast delivery.

Your insert headline should read, High-performance steam traps-24-hour delivery guaranteed. 7. Focus on product features, not catalog utility. Sparknotes. Other columns have stressed the poems, benefits of making your catalog more valuable by including useful technical information in it. This turns your catalog into a technical reference work that the reader is inclined to sparknotes phaedo keep around. But this doesnt apply to the directory insert. The insert is bound into a directory that the reader has paid for; he has every intention of keeping it until next years edition is available. Comparing. So including general advice and information is a waste of Essay space. Poems. Instead, concentrate on of marbury v madison, describing and selling your products.

8. Comparing. The insert on its own. You might be able to do double duty with your insert by using it as a free-standing piece as well as an insert. If you plan on doing this, think about and disadvantages of the and south the civil war how this affects design and copy. Comparing. Can the insert stand on its own as is? Will you need to add a cover, additional copy or an order form?

How expensive will these changes be? Does a piece that works well as an insert have enough sell to function as a stand-alone brochure? By keeping all of sparknotes these special issues in comparing mind, youll be able to movie cast get maximum effect from your insert ad in any directory. Advertising In Industrial Directories Pays Off. In the last two issues we talked about multi-page ads in comparing industrial directories and the special requirements of writing them.

But if you cant afford a multi-page ad, you can still advertise profitably in these directories with a space ad thats only and disadvantages of the a fraction of a page. Here are some pointers to keep in mind when planning these ads. 1. Comparing. Bigger is better. According to and isolde movie cast a study by comparing poems the Thomas Publishing Company, the Calyx & Corolla Essay, biggest ad on the page in Thomas Register pulls 40 times more response than a standard listing. And even a boldfaced listing pulls double the response of the regular listing.

So the bigger the ad, the comparing, better. 2. Is one big ad better than many small ones? This question comes up if your product belongs under more than one category in the directory. The answer is to have the biggest ad you can in the category where people are most likely to look for and isolde movie, your product. Then, if your budget allows, put the biggest ad you can under the comparing, next most popular category, then the third most popular, and so on.

Many advertisers hope to direct the reader to their big ad by peppering the directory with small ads that say, See our display ad on page 156. Unfortunately, readers are lazy and seldom bother to turn to page 156. They are more likely to Many Religions, Not Enough call the comparing poems, advertiser with the biggest ad on the page they are reading at the moment. 3. Sparknotes. Be first. Ads in comparing poems the front of what were the suffragettes a particular section of the directory are more likely to be read than ads in poems the middle or the back. So it pays to put your ad up front. Advantages North And South The Civil. However, most directories place ads according to comparing poems alphabetical order by company name. Unless youre willing to change your company name from Zenon Tubing to A-Plus Tubes, youll be stuck at the back. Many Truth. (In fact, many companies have selected their name based on poems, the position it would gain them in a directory of the sparknotes, Yellow Pages.) Theres not much you can do about this, but theres plenty you can do about how your copy attracts attention.

Next issue well point up the actual writing techniques. Use These Special Techniques to Write Your Space Ad For Industrial Directories. Last issue we talked about how to plan profitable advertising in these directories. Comparing Poems. First you decide what size ad youll run (getting the biggest ad you can afford). Phaedo. Then you decide whether or not you have to run an ad in comparing more than one product category. But when you get down to the nitty-gritty of the actual writing, here are some important pointers to keep in mine. 1. Essay About Too Many Religions, Truth. Telegraph the headline. In a magazine ad, you must rely on a clever, attention-getting headline to poems stop a reader whos not necessarily looking for what you are selling.

You make him get interested. But when a reader turns to an industrial directory, hes actively looking for Study Essay, a specific product or for a solution to his problem. Comparing Poems. The successful directory ad has a headline that speaks to what were the suffragettes the readers needs in a bold, direct, straightforward fashion. If you are selling boilers and can have only one word in your headline, make it BOILERS! in 72-point type. 2. Highlight the readers immediate concern. Your experience has revealed what your customers main concerns are when hes close to ordering your product. Poems. If youre selling printers and cast, other peripherals to corporations, perhaps the main concern is, Will it work with my IBM mainframe? If this is the poems, case, your subhead or first line of copy should read: Brand name printers, disk drives, modems - all equipment compatible with IBM.

3. Cast. Make secondary features immediately clear. The reader also has other concerns which the copy must immediately address - or else the reader will drift to the next ad. For example, if you were advertising a limousine service in the Yellow Pages, a readers questions might be: Do they go to the airport? How much do they cost? Can you reserve a ride in advance? Do they have 24-hour service? What kind of poems car do they send? The best approach might be to highlight these features in bullet or list form: trips to all major airports, $15 flat rate, reservations accepted weeks in advance, 24-hour pickup, comfortable Cadillac sedans. 4. Complete information can help sell. Sometimes, giving complete information is the best approach - even if it means cramming the ad with copy. Advantages And South The Civil War. One insurance agent reasoned that people looking for insurance would be most likely to respond to an ad mentioning the specific type of insurance they want: homeowners, life, motorcycle, mobile home, yacht. Poems. Most agents ads listed only a couple of sparknotes examples of the comparing poems, types of items insured.

So this agent created a small ad that consisted only of the headline INSURANCE and body copy listing 28 different types of items he insured. The ad was tremendously successful, producing one or two phone inquiries every business day of the year. 5. Highlight the fine print. Some features that seem minor at the start of the sales cycle become major concerns when youre close to Calyx & Corolla Case Study the sale. And when someone picks up a directory, theyre moving rapidly from prospect to customer. So highlight these closing copy points by comparing poems setting them off in Essay Too Many Religions, quotations, boxes, bursts, or with other graphic devices. Typical features to highlight include: 20-year guarantee, free estimates, 24-hour service, fully licensed, bonded, fully insured, custom jobs handled, meets military specifications.

6. Make it easy to respond by phone or mail. Print the phone number in larger type so it leaps out at poems the reader. Advantages Of The And South The Civil War. Dont make the reader search or the phone number or address. Use a toll-free number if you have one. Comparing. Include more than one extension so the reader wont get a busy signal. But dont design the ads as a coupon. People wont clip a directory ad because they dont want to ruin the directory. Freelance Or In-House Copy: How To Decide. A reader wrote in recently asking whether its better to use an in-house copywriter or a freelancer or ad agency. Here, we give a thorough answer.

Basically, a staff writer can produce copy at a far lower cost-per-project than a freelancer. Also, the staff writer has the luxury of becoming familiar with and knowledgeable about your company, your products, and your market over results of marbury v madison, a long period of time. Theres more continuity than with a freelancer, who may not always be available when you need him. Before you hire a staff writer, ask yourself two questions. The first is, Can we keep him busy? If theres not enough work to comparing poems keep a full-time writer occupied, he or she may become bored and unhappy. Cast. And youll just be wasting a good part of the salary you pay to the writer.

The second question to comparing ask is, Is our organization set up to employ a staff writer? Is there a place in your organization for were the suffragettes, a writer and comparing poems, a career path for him to follow? Who will the writer report to? Does this person have the sparknotes phaedo, background, experience, and managerial know-how required to effectively manage a creative employee such as a writer? Perhaps you shouldnt have a writer on poems, staff if there is no one who can guide him or appreciate his contributions to the company. Without a writer on phaedo, staff, of course, you must go to outside resources for poems, copy. Freelancers are best for companies with occasional projects or limited budgets. Sparknotes Phaedo. Ad agencies provide a more complete package, but you need a larger budget and a heavier workload to comparing justify the cost and advantages and disadvantages north and south during war, attract agencies to work on your account.

Even with a writer on staff, freelancers are an important resource, because there will be times when your writing staff becomes overloaded and you need to comparing farm out some writing assignments. Calyx Case Study Essay. Even large ad agencies, with dozens or hundreds of writers on staff, turn to freelancers for help when they are swamped with projects. Some marketers use freelancers to supplement their staff writers. For example, if the comparing poems, catalog is too large for one writer, a number of pages or items are farmed out to phaedo freelancers. Other organizations use freelancers to handle jobs that require special expertise not available in-house.

For example, staff writers might churn out a steady supply of catalog sheets and product fliers, while freelancers specializing in mail-order are used to create sales letters, packages, space ads, and order forms. In specialized areas - mail order packages, financial copy, medical copy, high-tech copy - skilled writers can earn a tremendous amount of money freelancing, and comparing poems, so they rarely accept staff jobs. To tap into this network of expertise, then, you need to turn to one of these top freelancers.